Job description for Social Media Specialist at PT. Lyandra Group Utama
🔍 What You’ll Do:
✔ Develop and implement strategic content plans to boost brand awareness, with a focus on TikTok and Instagram growth
✔ Manage the end-to-end content creation process — from concept development and scripting to coordination, publishing, and scheduling
✔ Track and analyze key performance metrics (e.g. reach, engagement, follower growth, CTR) to optimize results
✔ Maintain a consistent and compelling brand voice and visual identity across all content and platforms
✔ Stay updated on social trends, audience insights, and competitor activity to uncover new growth opportunities
✅ Requirements:
- Bachelor’s degree in Marketing, Communications, PR, Multimedia Arts/Design, or a related field
- Minimum 1 year of experience in social media management (F&B industry experience is a plus)
- Fresh graduates with strong portfolios are welcome to apply
- Strong understanding of the F&B/restaurant industry, digital trends, and consumer behavior
- Proficient in social media platforms (especially TikTok & Instagram), basic photo and video editing tools, and performance analytics
