Job description for Social Media Specialist at PT. Rupa Indah Indonesia
Job Description:
- Strategi & Perencanaan: Merancang strategi media sosial yang selaras dengan tujuan DEEPNA, meriset target audiens dan kompetitor, serta menetapkan KPI yang terukur.
- Produksi Konten: Mengelola kalender editorial, membuat copywriting yang memikat, dan memproduksi/mengarahkan visual (Feed, Reels, TikTok) sesuai pedoman brand.
- Manajemen Komunitas: Merespons komentar dan Direct Message (DM) secara cepat dan solutif, serta mendorong User-Generated Content (UGC).
- Iklan Digital (Paid Ads): Merencanakan dan menjalankan kampanye Meta Ads & Google Ads, serta berkoordinasi dengan digital marketing agency.
- Analisis & Pelaporan: Melacak performa media sosial (Meta, TikTok, Google Analytics), menyusun laporan berkala, dan memberikan rekomendasi strategi berbasis data.
- Riset Tren: Aktif memantau tren viral, audio terbaru, dan fitur inovatif di platform media sosial untuk menjaga relevansi konten.
- Manajemen Influencer: Menyeleksi, bernegosiasi, dan mengelola seluruh siklus kampanye bersama KOL/Influencer serta Brand Ambassador.
Qualifications
- Bachelor’s degree in Marketing, Mass Communication, Business, Public Relations, or a related field (Preferred)
- At least 1 year of experience in digital marketing, social media, or similar roles.
- A strong interest or passion for the beauty industry is a big plus.
- Previous experience in the beauty sector, especially as a Social Media Specialist or Marketing Staff, is preferred.
- Must be based in Bali, Indonesia or can moved to Bali
Skills
- Basic photo editing and design using tools like Canva, Figma, or similar apps.
- Familiarity with Photoshop or Illustrator is an advantage.
- Knowing how to use AI (Google Flow, Veo, etc) and promtping is a plus.
- Able to analyze social media performance and track key metrics.
- Strong problem-solving and digital marketing strategy skills.
- Creative content creation and copywriting for social media.
- Knowledge of Meta Ads.
