Social Media Specialist

We are seeking a Social Media Specialist with a passion for entertainment and digital storytelling to manage and grow our brand presence across social media. The main goal is to promote our short drama content within our app, attract new viewers, and build an active fan community.

Job Description :

1. Execute monthly social media content plans and develop strategies aligned with brand direction to drive awareness, app downloads, and engagement for our short drama platform.
2. Create engaging content (teasers, highlights, memes, behind-the-scenes, fan interactions) to attract audiences on TikTok, Instagram, Facebook, YouTube, and X/Twitter.
3. Repurpose short drama clips into high-performing, viral-ready content in collaboration with the creative and production teams.
4. Manage social media calendars, scheduling, and timely publishing across all platforms.
5. Monitor audience engagement, respond to comments/DMs, and manage fan communities or groups.
6. Drive interaction and build strong relationships with followers, drama fans, and partner accounts.
7. Support campaign launches, community challenges, events, and live posting during drama releases or activations.
8. Identify UGC, loyal fans, and trending content opportunities for reposts or collaborations.
9. Track performance metrics (reach, engagement, growth) and and optimize strategies.
10. Collaborate with Community Engagement, KOL, and creative teams for content alignment and campaign execution.
11. Stay ahead of entertainment and short-video trends to keep content fresh, relevant, and viralLaunch campaigns and challenges that encourage users to watch dramas in the app.
    

Job Requirements :

1. Bachelor’s degree in Marketing, Communications, Media, or a related field (preferred).
2. 2–5 years’ experience managing social media for entertainment, apps, or content-based platforms.
3. Strong understanding of app user acquisition strategies via social media.
4. Excellent storytelling, copywriting, and creative campaign skills.
5. Proficiency in social media analytics and ad platforms (Meta Business Suite, TikTok Ads, Google Analytics).
6. Skilled at driving user conversion from social platforms to app downloads/usage.
7. Passionate about short dramas, entertainment, and digital communities.
8. Strong organizational, collaboration, and time management skills.