Job description for Social Media Specialist at Pt. Nik Oil Indonesia
(URGENTLY NEEDED)
WE ARE HIRING: Social Media Specialist/Digital Marketing
For New Cafe Opening in Jakarta Social Media Specialist & Digital Marketing - New FnB Cafe [South Jakarta]
About Us
We are a newly opened FnB cafe in South Jakarta and we’re looking for a creative, data-driven Social Media Specialist & Digital Marketing to build our brand from the ground up and drive foot traffic.
Key Responsibilities :
- Content Strategy & Creation: Plan, shoot, and edit photos + videos of food, drinks, and cafe vibes using a smartphone. Create Reels, TikTok, and IG content with strong hooks
- Social Media Management: Manage Instagram, TikTok, and Google Business Profile. Maintain aesthetic feed, stories, and community engagement
- Paid Ads: Set up and optimize Meta Ads and TikTok Ads with small daily budgets to drive awareness, promos, and store visits
- Community & KOL: Reply to DMs/comments, manage online reviews, and coordinate with local food bloggers/micro-KOLs in South Jakarta
- Campaigns: Execute pre-opening buzz, grand opening, and monthly promos. Create content for new menu launches
- Analytics & Reporting: Track performance via IG Insights, TikTok Analytics, and Meta Ads Manager. Provide weekly reports with insights and recommendations
Qualifications
Must Have :
1. Experience: Min 1-2 years handling Social Media for F&B, cafe, or restaurant brands. Portfolio required
2. Content Skills: Proficient in CapCut, VN, Lightroom, Canva. Understands F&B photography: flatlay, close-up, ASMR, latte art
3. Copywriting: Strong caption writing in Bahasa Indonesia + English. Understand Gen Z and cafe culture tone
4. Digital Ads: Hands-on experience with Meta Ads Manager and TikTok Ads
5. Platform Knowledge: Deep understanding of Instagram, TikTok, and Google Business Profile algorithms
6. Location: Based in Jakarta, preferably South Jakarta. Willing to be on-site for content shooting
7. Speak English
Good to Have :
1. Experience with cafe/restaurant grand opening campaigns
2. Basic graphic design skills for digital menus and promos
3. Existing network with South Jakarta food bloggers/KOLs
4. Understanding of Google Business Profile optimization
Soft Skills :
- Trend-aware: Knows current Social Media trends
- Sales-oriented: Focus on content that drives visits and sales, not just likes
- Fast-paced & creative: Comfortable testing new content ideas weekly
- Good communication and teamwork with ops and F&B team
- Data-driven and responsible
