Job description for Social Media Specialist at PT Rahman Makmur Sejahtera
Founded in 1998, Bukit Baros Cempaka has been at the forefront of shaping Indonesia’s dairy industry. Today, we proudly stand as the country’s largest natural cheese and yogurt producer. Our success story is rooted in an unwavering commitment to quality—driven by the passion and dedication of our local resource.
We are currently looking for a Social Media Specialist who can build engaging brand communication and strengthen our online presence through creative and trend-driven content. You will be responsible for managing social media activities, creating audience engagement strategies, and ensuring our brand stays relevant across digital platforms.
What You Will Do:
- Manage and maintain brand social media accounts including Instagram, TikTok, and other relevant platforms.
- Coordinate with creative and e-commerce teams to ensure content consistency across all platforms.
- Create, schedule, and publish engaging social media content (feeds, reels, stories, TikTok videos, etc.).
- Identify and collaborate with food bloggers, micro-influencers, and KOLs to increase brand awareness and engagement.
- Monitor social media trends, viral content, and platform updates to keep the brand relevant and competitive.
- Engage with audiences through comments, messages, and community interaction.
- Analyze social media performance and provide insights to improve engagement, reach, and audience growth.
- Support campaign execution and content activation for product launches, promotions, and seasonal campaigns.
What We’re Looking For:
- Minimum D3 or Bachelor’s Degree in Marketing, Communications, or related field.
- Minimum 2 years of experience in Social Media, Content Creation, or Brand Communication, preferably in Consumer Goods, E-commerce, or Food Industry.
- Passionate about cheese and yogurt products.
- Strong understanding of Instagram, TikTok, and current social media trends.
- Experience handling KOL/influencer collaborations and community engagement.
- Able to translate brand identity into creative and engaging social media content.
- Familiar with design and content editing tools such as Canva, CapCut, Gemini, and ChatGPT.
- Basic understanding of social media insights and content performance metrics.
- Creative, proactive, detail-oriented, and have strong communication and time management skills.
