Job description for social media specialist - START FRIDAY ASIA at Start Friday Asia
Job Description
We’re seeking a creative and detail-oriented Social Media Specialist to manage and expand our brand presence across digital platforms. You will be responsible for creating, scheduling, and analyzing content to engage our audience and support marketing goals.
Key Responsibilities:
Develop and execute social media strategies across platforms (Instagram, TikTok, website)
Create and schedule engaging content (images, videos, captions) aligned with brand identity
Monitor trends, hashtags, and competitor activities to stay relevant
Engage with followers, respond to comments and messages in a timely manner
Collaborate with creative, marketing, and product teams for campaigns
Analyze performance metrics and prepare regular reports
Stay updated with platform algorithm changes and best practices
Qualifications:
Bachelor’s degree in Communication, Marketing, or related fields (fresh graduates are welcome)
Proven experience in managing social media accounts (portfolio or previous work required)
Strong understanding of content creation, copywriting, and visual storytelling
Excellent communication skills in English and Bahasa Indonesia
Highly organized, creative, and up-to-date with social media trends
Ability to work independently and in a team
Willing to travel for both domestic and international assignments (passport is not required yet).
We really take note that a minimum TOEFL score of 500 or IELTS score of 6 (or equivalent) is preferred.