Job description for Social Media Specialist (Skincare) at Jay Ecommerce Indonesia
Job Overview
We are looking for a creative and hands-on Social Media Specialist with strong graphic design skills to elevate our brand presence and drive engagement across digital platforms. This role will be responsible for creating visually compelling content that supports brand awareness, community growth, and retail sales (online & offline).
Key Responsibilities
1. Content Creation & Social Media Management
Plan, create, and execute daily content for social media platforms (Instagram, TikTok, Shopee, etc.)
Develop engaging formats: reels, short videos, carousel posts, and story content
Manage posting schedule and ensure consistency with brand tone and identity
2. Graphic Design Execution
Design high-quality visual assets for social media, campaigns, and promotions
Translate skincare product benefits into aesthetic and informative visuals
Ensure all designs align with brand guidelines and current trends
3. Campaign & Retail Support
Support marketing campaigns, product launches, and promotional activities
Create content that drives traffic and conversion to e-commerce platforms and retail stores
Collaborate with KOL/Influencer team to develop co-branded content
4. Performance Optimization
Monitor content performance (engagement, reach, CTR)
Optimize content strategy based on insights and trends
Stay updated with social media algorithms and viral trends
5. Community Engagement
Engage with audience through comments, DM, and interactive content
Build a strong and loyal skincare community
Handle basic customer inquiries related to products
Requirements
Bachelor’s degree in Marketing, Communication, Design, or related field
2–4 years experience in social media and graphic design, preferably in beauty/skincare industry
Proficient in design tools (Adobe Photoshop, Illustrator, Canva, or similar)
Basic video editing skills (CapCut, Premiere Pro, etc.)
Strong understanding of TikTok & Instagram trends
Creative, detail-oriented, and able to work in a fast-paced environment
Good sense of visual aesthetics, especially in skincare/beauty branding
