Job description for Social Media Specialist Leader at Babycare
Responsibilities:
- Lead and manage the Social Media team to achieve monthly and quarterly targets.
- Develop and execute social media strategies for Instagram, Facebook, Tiktok and other relevant platforms.
- Create and manage monthly content plans based on brand objectives, audience insights, and current trends.
- Monitor social media trends, competitors, and platform algorithm updates.
- Analyze social media performance, including reach, engagement, followers, views, and other relevant metrics.
- Develop strategies to increase organic growth, engagement, and brand awareness.
- Collaborate closely with Content Creators, KOL/Influencer, Designers, Videographers, and Marketing teams.
- Ensure consistent brand communication and visual identity across social media platforms.
- Take ownership of social media performance and continuously identify opportunities for growth
Requirements:
- Minimum 2–3 years of experience in Social Media, Content Marketing, or a related field
- Previous experience as a Social Media Specialist, Social Media Lead, Social Media Supervisor, or similar leadership role.
- Strong understanding of social media strategy and content marketing.
- Strong knowledge of TikTok, Instagram and other social media platform.
- Able to analyze social media insights and performance data
- Up-to-date with social media trends, content formats, and platform algorithms.
- Creative, proactive, detail-oriented, and comfortable working with targets.
- A strong social media/content portfolio is highly preferred.
