Job description for Social Media Specialist (Crypto Media) at Coinvestasi
Description
We’re looking for a creative, curious, and proactive Social Media Specialist to join our growing crypto media team. You’ll primarily manage our presence on X (Twitter) and Instagram, with support on TikTok and LinkedIn. You’ll handle crypto-related content, from breaking news to insightful updates, tailored for the Indonesian audience.
This role requires someone who gets what works for our audience, follows trends in the crypto world (both local and global), and can translate that into content that hits, on trend but still credible.
You’ll also help mirror or rework content across platforms, create soft-sell content for clients, and actively bring your creative ideas to the table. We value those who aren’t afraid to speak up, pitch plans, and make our content sharper, smarter, and more engaging.
Responsibilities
- Manage daily content for X and Instagram; assist with TikTok & LinkedIn.
- Curate and contextualize international crypto news for Indonesian audience.
- Spot local and global crypto trends—or broader cultural shifts—early, and respond quickly without sacrificing credibility
- Propose, plan, and publish both organic and branded content.
- Repurpose or localize content for different social platforms.
- Collaborate with internal teams (design, editorial, client, video) to align messaging.
- Track content performance, read the analytics, and make smart conclusions to improve what we post next.
Requirements
- Proven experience in social media marketing or digital media (Instagram, Twitter/X, TikTok).
- Strong storytelling skills. Can simplify complex topics and make them engaging.
- Skilled in planning and executing content (photo/video/text) from concept to publish.
- Comfortable using social analytics tools and interpreting data to guide decisions.
- Always aims to create content that performs, not just “good enough,” but content that works.
- Positive attitude, detail-oriented, great at multitasking, and staying organized.
- Emotionally mature enough to separate personal feelings from professional responsibilities, can stay calm, clear, and solution-focused even under pressure.
Nice to have
- Basic knowledge or strong curiosity about finance, investing, crypto, or digital assets
- Artsy sense of visual aesthetics, understands what makes content scroll-stopping.
- Solid sense of humor. Understands, enjoys, and knows how to craft memes that land.
- Actively keeps up with global, Indonesian, and crypto-related internet culture and trends.
- Familiarity with AI tools for content creation is a plus. We use them regularly, but if you’re not familiar, you’re expected to learn fast (we’ll provide the tools).
Skills
- Creative Storytelling
- Ability to structure complex story to a bite-size structure that is engaging and easy to digest in social media platforms.
- Strong content creation sense.
- Understands how to select the right format, whether it’s a meme, thread, carousel, or straightforward post to deliver the message effectively.
- Strategic understanding of social media
- Knows how to adapt content style and format to fit each platform and its audience.
- Confident English communication.
- Able to present ideas, write clearly, and communicate effectively in English when required.
- Analytical mindset
- Interprets performance data with purpose and uses insights to improve content strategy.
- Clear and persuasive communication
- Able to pitch ideas, explain the reasoning, and take feedback constructively.
- Analytical thinking. Doesn’t just track numbers, but turns them into action.
- Presentation & communication. Can sell an idea, explain the why, and take feedback without fuss.
Why Join Us?
Truly a fun team and culture. Yes, we work hard, but it's a balance with a positive culture.
Want to apply?
Before you do…We believe that all our team members work WITH us, not for us. So the process of adding new members is like ‘jodoh-jodohan’ to us.
