Job description for Social Media Specialist / Content Specialist at Hiboo Baby
Content/Social Media Specialist
Hiboo Baby
Position : Full Time
Location : Onsite - South Jakarta
Reports To : Head of Digital Marketing
Employment Type : Full-time
We are Hiboo Baby, a rapidly growing Indonesian direct-to-consumer (DTC) brand specializes in skincare products for moms and babies. Founded in 2023 and inspired by Japanese skincare, we focus on gentle, minimalist products that are safe for sensitive skin. Hiboo’s products are designed to gently heal and nourish, without the need for prescription-based ingredients.
- Some of our popular products include:
- Some of our popular products include:
- All Purpose Baby Balm - helps with diaper rash, eczema, and dry skin.
- Zzz Baby Cream - helps babies sleep better.
- Mochi Skin Serum - keeps skin soft and healthy for moms and babies.
- Mochi Sunscreen provides high-potency, broad-spectrum protection against both UVA and UVB rays and acts as mosquito repellent.
- Temoo Hap Hap - a children's supplement made from honey-based herbal syrup to support children's health and development.
- Temoo Ting Ting - contains nutrients such as Calcium (500 mg) and Vitamin D (400 IU) to support children's growth and overall development, including height growth.
- Temoo Eye Eye - contains nutrient-rich ingredients such as sea cucumber, spinach, kale, and honey to support eye development and good eyesight.
From our humble beginnings as a bootstrapped startup, we’ve quickly established ourselves as a key player in the Indonesian mom and baby care market. In just a short period, we have gained significant trust and recognition, winning the prestigious 2024 Brand Choice Award. Our growth has been supported by top investors, including Trihill Capital, Kopital Ventures, and Mulia Sky Capital.
About the Role:
We are looking for a creative and analytical Social Media Specialist to plan, produce, and report on our social content across TikTok and Instagram. You will be responsible for bringing the brand voice to life through engaging content, helping increase awareness, community, and growth.
Resposibilities:
Develop monthly and weekly content calendars aligned with product launches, seasonal moments, and marketing priorities.
Lead end-to-end execution of content—from planning, briefing, production coordination, to publishing.
Create engaging content plans for Instagram and TikTok tailored to audience behavior and campaign goals.
Write compelling video scripts/storyline for any social media to build brand connection and drive conversions.
Craft captions and feed copy that reflect the brand tone, product value, and key campaign messages.
Own the day-to-day success of GMV and brand awareness through content performance.
Collaborate with internal designers, videographers, and external content creators to ensure the final output aligns with the script and brand direction.
Review all content before it goes live, ensuring consistency in tone, quality, and visual storytelling.
Monitor and report monthly content performance (reach, engagement, growth, conversions).
Use platform insights to optimize future content direction, posting time, and formats.
Stay updated on TikTok and Instagram trends; proactively suggest new formats or concepts.
Support any ad-hoc content needs, including campaigns, promos, and product storytelling.
Execute other content-related activities as assigned by your manager.
Requirements:
- 3 years of experience in social media or digital content creation
- Strong copywriting and scripting skills for short-form video
- Familiarity with TikTok and Instagram algorithm and trends
- Highly organized with excellent attention to detail
- Basic design/video editing skills are a plus (Canva, CapCut, etc.)
- Passionate about skincare, motherhood, and wellness is a big advantage
How to apply?
At Hiboo Baby, you’ll play a key role in shaping a brand that matters to moms and families across Indonesia. If you're passionate, driven, and excited to build something meaningful and to improve your personal growth, we’d love to hear from you.
