Job description for Social Media Specialist & Copywriter - Mandarin Speaker at PT HASHTAG SELECTION INDONESIA
Job Description:
- Responsible for managing the brand’s social media accounts in Indonesia and planning campaign activities, including major platforms such as Instagram, TikTok, and YouTube, to increase followers and engagement rates.
- Possess a deep understanding of product parameters and features, and be responsible for creating creative copywriting for 3C electronics and smart home products in the Indonesian market. Content should be tailored for various channels such as independent websites, cross-border e-commerce platforms (Shopee, Lazada), and social media (IG/TikTok/YouTube) to support sales and brand growth.
- Based on platform guidelines and product advantages, create advertising copy, product detail page content, and video scripts that meet platform standards to improve visitor retention and conversion rates.
- Participate in developing creative ideas for brand and product marketing campaigns, including writing titles and copy. Develop layered copywriting strategies based on different product positioning, and collaborate with the marketing team to build a brand content system (including but not limited to: key product highlights, usage scenarios, purchase motivations, brand storytelling, etc.) to produce high-quality content.
- Monitor competitors’ social media content and operational strategies, and regularly provide optimization suggestions and innovative ideas to keep the brand’s content fresh and creative.
Job Requirements:
- Strong awareness of internet trends (digital content sense) and the ability to generate content ideas: able to combine platform trends with product features, user pain points, and usage scenarios to identify key selling points and design highly engaging and shareable social media content.
- Strong creative expression skills: excellent writing and storytelling abilities, capable of creating content with both strong brand value and commercial value.
- Logical and structured thinking: able to organize product information and communication strategies systematically, and produce clear, well-structured copywriting.
- Localization mindset: understand cultural differences in the Indonesian market and local language habits, and be able to adapt tone and style according to the target audience.
- Mandarin or English Speaker Only
