Job description for Social Media Manager at HAYAQI
Job Title: Social Media Manager
Department: Marketing
Reports To: Chief Creative Officer (Livy)
Location: Remote, Bali Based (will need to travel within Bali for shoots regularly)
About HAYAQI
HAYAQI is a global-ethnic slow fashion brand that embodies the harmonious balance between tradition and
modernity. We design and produce high-quality, handcrafted clothing in small-batch capsule collections,
each inspired by a different culture. Our focus is on ethical sourcing, sustainable practices, and
empowering local communities.
Job Summary
We are looking for a passionate and creative Social Media Specialist to manage our social media
presence and engage with our online audiences. The ideal candidate will have a deep
understanding of social media trends, experience in creating engaging content, and a passion for
slow fashion and cultural storytelling.
This role is built for someone who already works with AI every day. We are a small team moving fast,
and we expect this person to use AI tools to research, draft, edit, analyse and iterate, so that more
of their time goes into taste, storytelling and relationships, and less into repetitive production work.
Comfort with AI is not a nice-to-have here. It is part of how the job gets done.
Responsibilities
● Social Media Management:
■ Develop and implement a social media strategy aligned with HAYAQI's brand identity and marketing goals.
■ Create and roll out a detailed content calendar, and maintain it to ensure a smooth roll out of social media
strategy.
■ Manage all social media platforms (Instagram, TikTok, Facebook, etc.), ensuring a consistent brand voice
and aesthetic.
■ Collaborate with and manage content creator, create & curate high-quality, engaging content (images,
videos, stories, reels) that reflects HAYAQI's values and resonates with our target audience.
■ Monitor social media channels for mentions, reviews, and customer feedback, responding promptly and
professionally.
● Campaign Management:
■ Plan and execute social media campaigns to promote new collections, drive traffic to the website, and
increase brand awareness.
■ Collaborate with influencers and partners to expand HAYAQI's reach and engagement.
■ Stay up-to-date on social media trends and best practices, adapting strategies as needed.
● Community Engagement:
■ Build and nurture a strong online community around HAYAQI, fostering meaningful interactions and
relationships with followers.
■ Run contests, giveaways, and other initiatives to increase engagement and brand loyalty.
● Performance Analysis:
■ Track and analyze key social media metrics (engagement, reach, impressions, conversions) to measure
the effectiveness of campaigns and optimize performance.
■ Provide regular reports on social media performance, identifying areas for improvement and growth.
Qualifications
● Fluent in English and Bahasa Indonesia.
● Proven experience (2+ years) as a Social Media Specialist or in a similar role, preferably in fashion.
● Demonstrated, hands-on use of AI tools in your day-to-day work. You should be able to talk us through the
specific tools you use, what you use them for, and how they changed your output or your speed.
● Strong prompting and editing skills. You know how to get a usable first draft out of an AI tool, and you know
how to edit it so it does not read as AI-generated.
● Excellent content creation skills (writing, photography, videography).
● Deep understanding of social media platforms and their algorithms.
● Strong understanding of social media analytics and reporting tools.
● Excellent communication and interpersonal skills.
● Ability to work independently and as part of a remote team.
● Bachelor's degree in Marketing, Communications or a related field.
Bonus Points
● Picture editing: Photoshop, figma, premier pro, Canva
● Video editing: CapCut,
● Passion for slow fashion, sustainability, and ethical practices.
● Familiarity with SEO principles and practices.
● Understanding of diverse cultures and traditions.
Benefits
● Salary: 5-6M IDR per month (negotiable depending on experience), with scope for bonus depending on
performance.
● Growth trajectory: Opportunity to work with a growing, mission-driven brand.
● Flexibility: Flexible, remote work environment, but must be based in Bali.
● Travel: Potential for travel and cultural immersion.
● Full-time position: 40 hours per week, weekdays
● Start date: October 2026 - 2 month probation, after that full time role is offered.
● Mandatory Benefits (as per Indonesian law, effective after probation):
○ Health Insurance (BPJS Kesehatan): We will ensure you are enrolled in the government health insurance
program.
○ Employment Insurance (BPJS Ketenagakerjaan): This covers work-related accidents, death benefits,
and old-age savings.
○ Paid Leave: You are entitled to annual leave and sick leave as per Indonesian labor law.
○ Religious Holiday Allowance (THR): You will receive a religious holiday allowance annually.
