Job description for Social Media Lead at Pt Jaya Sukses International
We are looking for a creative and strategic Social Media Lead with a strong background in Art Direction or Creative Lead to who understands both the visual and strategic aspects of social media. The ideal candidate has a strong design foundation, a sharp creative eye, and the ability to transform brand objectives into compelling digital content.
Key Responsibilities
- Lead the end-to-end creative process, from concept development and art direction to design execution and final content delivery, ensuring consistent brand identity, tone, and visual storytelling across all social media content.
- Develop and execute social media strategies to strengthen brand awareness, engagement, and audience growth across platforms.
- Lead the development of social media content plans, calendars, campaigns, and creative concepts aligned with the brand's identity and business objectives.
- Analyze social media performance, and develop actionable insights to improve content effectiveness.
- Coordinate and provide creative guidance to the social media and creative team to ensure quality and timely execution.
Requirements
- Bachelor's degree (S1) in any major with related experience.
- Minimum 3 years of experience in social media, creative, or art direction, with a strong portfolio demonstrating visual and creative capabilities.
- Experience in fashion, footwear, lifestyle, or retail brands is a must.
- Previous experience as an Art Director or Creative Lead is preferred.
- Strong understanding of social media platforms, content strategy, digital trends, and audience engagement.
- Excellent in developing visual storytelling, art direction, layout, and creative concept development.
- Strong communication, collaboration, and leadership skills.
- Creative, strategic, detail-oriented, and able to manage multiple projects and deadlines.
