Job description for Social Media Lead at DIPA Healthcare
Key Responsibilities :
- Develop and execute comprehensive social media strategies aligned with brand positioning and business objectives.
- Lead, coach, and manage the social media team to deliver high-quality content and impactful campaigns.
- Drive brand awareness, audience engagement, community growth, and measurable business results.
- Translate market insights, consumer behavior, and emerging trends into creative, relevant, and high-performing content strategies.
- Oversee content planning, editorial calendars, creative direction, and cross-platform campaign execution.
- Monitor social media performance, analyze key metrics, and continuously optimize strategies to improve ROI.
- Collaborate with Marketing, Brand, Creative, KOL, and other stakeholders to ensure integrated campaigns.
Job Qualifications :
- Bachelor's degree in Marketing, Communications, Digital Media, or related fields.
- Minimum 2-3 years of experience in social media strategy or digital marketing, including experience leading a team or projects.
- Strong understanding of Instagram, TikTok, and emerging social media platforms.
- Proven track record in developing successful campaigns and driving measurable audience or business growth.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Creative, innovative, and highly aware of digital trends and consumer behavior.
- Excellent leadership, communication, stakeholder management, and problem-solving skills.
- Experience in healthcare, pharmaceutical, FMCG, or beauty industries is an advantage.
- Placement : Tanah Abang, Central Jakarta
