Job description for Social Media Executive at Scrb : The Scrub Project
The Role
As Social Media Executive, you will take the lead in managing and scaling SCRB’s social media presence. This role is ideal for someone who is both strategic and creative, capable of planning big picture strategies while being hands on in execution when needed. You will work closely with the Marketing Head and other creative teams to ensure SCRB’s content resonates with our audience and drives measurable results.
Key Responsibilities
- Lead the social media strategy for Instagram, TikTok, and other platforms to increase engagement, reach, and conversion.
- Plan and oversee day to day content calendar, ensuring all posts align with campaign objectives and brand identity.
- Supervise and mentor junior social media team members, providing guidance on content quality and execution.
- Collaborate with the creative team for photoshoots and content production; ensure timely delivery of content assets.
- Manage paid social campaigns (Instagram Ads, TikTok Ads) including planning, execution, and optimization.
- Stay ahead of social media trends and implement innovative strategies to keep SCRB’s content relevant and engaging.
- Monitor performance using analytics tools; create weekly and monthly reports with actionable insights for leadership.
- Coordinate influencer partnerships and track performance of collaborations.
- Ensure transparency and regular updates to the team through clear reporting and communication.
- Assist with strategic and adaptive decision making in response to trends, engagement data, and last minute changes.
Requirements
- Minimum 2–3 years of proven experience in social media management, preferably in fashion, lifestyle, or healthcare sectors.
- Strong leadership skills; ability to guide and collaborate with a small team.
- Excellent understanding of social media strategy, performance metrics, and content optimization.
- Creative and trend savvy, with an eye for detail and strong sense of branding.
- Skilled in content creation tools (Adobe Suite, Canva, CapCut) and familiar with analytics tools.
- Great time management and ability to handle last minute changes or tight deadlines.
- Strong communication skills in both Indonesian and English.
- Based in Jakarta/Tangerang, with flexibility to attend offline shoots and meetings.
- Fast learner, proactive, and able to work in a fast-paced startup environment.
- Able to make decisions and solve problems during content production.
- Must own a personal smartphone with good camera quality (minimum iPhone 13 or equivalent).
- Own laptop is preferred.
We're Looking for Someone Who...
✔ Has high initiative and doesn't wait to be told what to do.
✔ Enjoys creating content and continuously looking for new ideas.
✔ Is responsible and able to manage deadlines.
✔ Can work independently while collaborating with different teams.
✔ Is comfortable working in a dynamic startup environment.
✔ Has strong attention to detail and takes ownership of their work.
