Job description for Social Media Executive at HeyRCG
HeyRCG is a marketing and consultancy agency committed to supporting the growth and success of businesses. With teams based in Melbourne and Bali, we work as an extension of our clients collaborative, curious, and passionate about helping people thrive.
Job Responsibilities:
1. Content Planning & Coordination
• Execute monthly social media content plans based on brand direction and marketing campaigns.
• Coordinate with creative and marketing teams to ensure smooth content production and posting schedules.
• Ensure all content follows brand voice, tone, and visual identity.
2. Content Management & Publishing
• Upload and schedule posts (feed, stories, reels, TikTok, etc.) according to the content calendar.
• Write engaging captions and ensure all content is optimized for each platform. Support content shoots when needed.
3. Community Management
• Actively monitor and respond to comments, DMs, and mentions with a friendly, consistent brand voice.
• Engage with followers, guests, and partner accounts to strengthen brand presence.
Identify loyal followers or user-generated content for potential reposts.
4. Performance Monitoring & Reporting
• Track basic post performance (reach, engagement, growth) and share weekly or monthly recaps.
• Support the marketing team with insights or feedback from followers and the community.
5. Collaboration Support
• Work closely with the Community Engagement & KOL team for campaign postings and content coordination.
• Support event coverage and live posting during special campaigns, collaborations, or activations.
• Ensure smooth coordination between photographers, videographers, and designers for timely content delivery.
Requirements:
Minimum S1 (Bachelor’s degree) in Communication, Marketing, Media, or related fields.
Minimum 2 years of hands-on experience managing social media platforms (Instagram, TikTok, Facebook preferred).
Strong understanding of social media execution: posting, scheduling, caption writing, and content organization.
Ability to maintain a consistent brand voice and visual identity across all platforms.
Experience working with creative teams (photo/video/design) and understanding basic content production needs.
Skilled in community management: replying to comments/DMs, engaging with audiences, and maintaining positive brand presence.
Familiar with basic analytics (reach, engagement, insights) and able to prepare simple weekly/monthly reports.
Strong communication skills, detail-oriented, and highly organized in managing content calendars and posting timelines.
Proactive, adaptable, and comfortable working in a fast-paced hospitality or lifestyle environment (preferred but not mandatory).
Basic understanding of event coverage or live posting is a plus.
Comfortable coordinating across departments (marketing, KOL, creative) to ensure smooth execution.
