Job description for Social Media Coordinator at PT Segar Putra Indonesia
ole Overview
We’re looking for a creative, organized, and social-savvy Social Media Coordinator to manage and grow our brand presence across Instagram, TikTok, and more. You’ll help plan, post, engage, and keep our audience hungry for more
🧩 Key Responsibilities
- Manage daily posting and scheduling across all brand accounts
- Coordinate with content creators, designers, and marketing team
- Draft captions, hashtags, and maintain a consistent tone per brand
- Engage with followers: respond to comments, DMs, and community chats
- Track performance metrics and report weekly insights
- Spot trends and adapt them to each brand’s vibe (TikTok dances, memes, audio trends)
- Manage basic content planning tools like Trello, Notion, or Google Sheets
- Help brainstorm new ideas for campaigns, series, or brand voice elevation
- Ensure all content aligns with brand guidelines and values
🧠 Required Skills & Experience
- 1–3 years experience managing brand social media
- Fluent in IG, TikTok, and emerging platforms (threads, etc.)
- Understands tone of voice differences across brands (funny, sincere, minimal, edgy, etc.)
- Strong writing and captioning skills
- Basic design skills (Canva) and short video editing (CapCut or similar)
- Up-to-date on Indonesian social trends, meme culture, and viral content
- Organized and proactive, especially with calendar and approvals
- Familiar with Meta Business Suite, Creator Studio, TikTok Scheduler
🎯 Bonus Skills
- Has worked with F&B or lifestyle brands
- Knows how to read performance data (reach, engagement, CTR)
- Able to give creative input on shoots or campaign visuals
- Experience managing influencers or partnerships
