Job description for Social Media Content Specialist at Furima Studio
Key Responsibilities :
Plan & execute daily/weekly content for Instagram, youtube & TikTok (Feed, Reels, Stories).
Manage content calendar for our Brand at PT Naga Makmur Kreatif.
Write captions that are engaging, human, and on-brand.
Monitor & respond to DMs, comments, and community interactions.
Track trends, formats, and competitors.
Coordinate with Founder, Videographer, & Talent.
Analyze performance (reach, engagement, saves, CTR) and report insights.
Maintain platform hygiene (hashtags, highlights, bio, pinned posts).
Manage social media growth & performance strategy.
Run and optimize Meta Ads (IG & FB) for classes, events, campaigns.
Analyze data & translate insights into action.
Support campaign launches, promotions, and brand collaborations.
Track KPIs and prepare monthly performance reports.
