Job description for Social Media Content Specialist at PT Cempaka Interior
About Cempaka
Cempaka is a bespoke furniture and FF&E manufacturer crafting hotel-grade pieces for international hospitality projects. We're building our in-house content capability to tell that craftsmanship story to designers, architects and hotel developers worldwide.
Role Summary
Own and grow Cempaka's social presence (Instagram and LinkedIn) — capturing and producing content that makes our craftsmanship and projects look as premium as they are, and puts the brand in front of the people who specify and buy FF&E.
Key Responsibilities
Plan, shoot, edit and publish content across Instagram and LinkedIn
Capture photo and video at the workshop, showroom and project sites — craftsmanship, finishes, behind-the-scenes and finished installations
Produce short-form video / Reels (project reveals, before/after, hand-finishing process)
Write captions tailored to a B2B audience (designers vs. procurement vs. developers), in clear English
Build and maintain a monthly content calendar and consistent posting cadence
Consolidate and manage our brand accounts as one coherent, premium presence
Engage with the community — respond to comments and DMs, and grow relevant followers
Support LinkedIn with project case studies and credibility content
Track performance and report monthly (reach, engagement, enquiries, what's working)
Keep all content on-brand: refined, editorial, closer to an architecture studio's feed than a furniture retailer's
Requirements & Qualifications
2+ years experience creating content for social media (brand, agency, or in-house)
A portfolio demonstrating strong photo and video content (please include with your application)
Hands-on skills in photography and videography, including mobile and camera
Proficient in video editing and short-form content (e.g. CapCut, Premiere Pro, or similar)
Working knowledge of design tools (Canva and/or Adobe — Photoshop/Lightroom/Illustrator)
Strong eye for composition, lighting and premium/luxury aesthetics
Good written English and confident, on-brand caption writing
Familiar with Instagram and LinkedIn best practices and scheduling tools
Organised and self-driven — able to run the content calendar independently
Based in Bali or willing to relocate; able to travel to showroom, workshop and project sites
Preferred / Nice to Have
Experience in furniture, interior design, architecture, hospitality or a luxury/premium brand
Understanding of B2B marketing (selling to designers, procurement and developers)
Basic knowledge of social analytics and/or light paid-social support
What We Offer
Competitive salary + BPJS
The chance to build Cempaka's content function from the ground up
Access to genuinely beautiful subject matter — craftsmanship and world-class hospitality projects
Growth opportunities / creative ownership
