Job description for Social Media Content Specialist at KAFFU COFFEE
Job Description
* Develop and execute social media strategies for Instagram and TikTok to increase brand awareness, engagement, and customer acquisition.
* Create monthly content plans and content calendars aligned with brand objectives and marketing campaigns.
* Develop creative content ideas, including short-form videos, Reels, TikTok, photo content, and promotional materials.
* Handle content production, including shooting, video editing, copywriting, and caption writing.
* Stay updated with the latest social media trends, viral content, and F&B industry developments.
* Plan and execute promotional campaigns, new menu launches, and brand activations.
* Manage KOL, influencer, and foodies collaborations to increase brand exposure.
* Monitor social media performance, analyze insights, and prepare regular reports with actionable recommendations.
* Coordinate with the marketing and operations teams to ensure consistent brand communication across platforms.
Requirements
* Minimum 1 year of experience in social media management, content creation, or digital marketing, preferably in the F&B industry.
* Familiar with Instagram, TikTok, and social media analytics.
* Able to develop creative content ideas and engaging storytelling.
* Proficient in video editing applications such as CapCut and basic graphic design tools such as Canva.
* Experience in content shooting, copywriting, and social media campaign execution.
* Understanding of social media trends, audience behavior, and digital marketing strategies.
* Creative, proactive, detail-oriented, and able to work collaboratively in a team.
* Able to manage multiple projects and meet deadlines.
* Portfolio of previous social media work is required or highly preferred.
Preferred Qualifications
* Experience handling multiple F&B brands or outlets.
* Experience managing KOL and influencer collaborations.
* Basic understanding of Meta Ads and TikTok Ads.
What We’re Looking For
Someone who is creative, passionate about F&B, and understands how to turn social media trends into engaging content that attracts new customers and strengthens brand identity.
