Job description for Social Media Content Specialist at PT Varsha Artha Bersama
Social Media Specialist
Core Focus: Content Lifecycle, Audience Growth, & Data Analytics.
• Content Lifecycle Management: Leading content research, planning, calendar management, copywriting, and scheduling.
• Multimedia Production: Actively participating in content filming, editing, and editorial brainstorming sessions.
• Market Intelligence: Monitoring digital trends to ensure the brands remain relevant and competitive.
• Community Management: Managing direct engagement (DMs, WA Admin, WA Community), developing reply playbooks, and drafting broadcast scripts.
• Data Analysis & Paid Media: Managing social media advertisements (Ads), analyzing performance metrics, and generating comprehensive content reports.
• Channel Operations: Managing the day-to-day operations of Booze Bar's TikTok and the Instagram accounts for both brands.
• Administrative Support: Responsible for documenting all internal meetings (Minutes of Meeting).
