Job description for Social Media & Digital Marketing Specialist at Capital Systems Indonesia
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Social Media & Digital Marketing Specialist – Horizon Villa Management
Location: Bali (Ungasan Area)
Employment Type: Full-Time
Industry: Hospitality / Villa Management
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Job Overview
Capital is seeking a creative, strategic, and results-driven Social Media & Digital Marketing Specialist to lead our online presence and digital growth.
This role is responsible for developing brand awareness, increasing engagement, and driving qualified leads through strategic content and digital campaigns.
Key Responsibilities
Develop and execute social media strategies aligned with brand positioning
Plan, create, and schedule engaging content (Instagram, TikTok, Facebook)
Manage daily social media activities including captions, hashtags, and engagement
Run and optimize paid advertising campaigns (Meta Ads, TikTok Ads)
Monitor performance metrics (reach, engagement, CTR, conversion)
Coordinate with operations team to ensure accurate promotion of villa availability
Identify trends and opportunities to grow online presence
Build partnerships with influencers and content creators
Qualifications
Minimum 1–2 years experience in Social Media or Digital Marketing
Experience in hospitality or property management is a plus
Strong copywriting skills (English & Bahasa Indonesia)
Familiar with Meta Business Suite & digital advertising tools
Basic design & video editing skills (Canva, CapCut, etc.)
Creative mindset with strong analytical ability
Target-oriented and able to work independently
Performance Indicators (KPI)
Growth of followers & engagement rate
Lead generation from social media
Ads performance & ROI
Brand visibility improvement
