Job description for Social Media & Digital Executive - BALI AREA at Scinder Law Firm
We are a professional firm with a growing presence in Indonesia and international markets, committed to delivering high-quality and trusted services. We are looking for a dedicated and professional individual to manage client relationships and community engagement.
Job Responsibilities:
1. Manage, develop, and optimize corporate digital platforms:
→ LinkedIn (primary platform for B2B positioning)
→ Website / blog (content & updates)
2. Plan, create, and execute structured content calendars aligned with company branding and business objectives
3. Develop high-quality, professional, and engaging content tailored for a legal/corporate audience
4. Monitor and analyze performance metrics (reach, engagement, conversion, and leads), and continuously optimize strategies
5. Collaborate closely with internal teams (legal, business development, and content) to amplify brand visibility and thought leadership
6. Maintain and manage digital audience data, including basic lead tracking and database organization
7. Support conversion strategies from digital engagement into potential business opportunities (lead nurturing awareness)
8. Ensure consistency in brand voice, tone, and professional image across all platforms
9. Stay updated with industry trends, digital marketing developments, and competitor activities
Requirements:
1. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
2. Minimum 1–3 years of experience in social media management, preferably in a professional services environment
3. Strong understanding of LinkedIn (B2B strategy) and Instagram (brand awareness & engagement)
4. Proven ability in content planning, copywriting, and storytelling (both Bahasa Indonesia & English)
5. Basic analytical skills with the ability to interpret data and translate insights into actionable strategies
6. Detail-oriented, highly organized, and execution-focused
7. Strong communication and coordination skills
Preferred Qualifications:
- Experience managing corporate, professional services, or B2B accounts (legal, consulting, finance, etc.)
- Basic skills in graphic design and/or video editing (e.g., Canva, Adobe, CapCut, etc.)
- Familiarity with CRM tools, audience tracking systems, or lead management processes
- Understanding of branding for high-end/professional services industries
- Experience in handling thought leadership content or executive branding (LinkedIn personal branding is a plus)

