Job description for Social Media and Creative Director at PT SIDERS KARYA NUSANTARA
We are looking for someone who understands both content and creative direction — someone who can turn ideas into engaging social media content that feels relevant, fresh, and on-brand.
In this role, you will be responsible for planning content strategies, directing creative concepts, overseeing visual execution, and making sure every piece of content aligns with the brand identity and audience.
Responsibilities:
• Plan and develop social media content strategies
• Create creative concepts for Instagram, TikTok, and other platforms
• Direct content production, visual style, and brand storytelling
• Research trends, viral content, and audience behavior
• Analyze content performance and optimize future strategies
Requirements:
• Strong understanding of social media trends and content culture
• Creative thinking with good visual taste and storytelling skills
• Understand short-form content, hooks, engagement, and branding
• Able to lead creative direction and communicate ideas clearly
• Up-to-date with Gen Z trends, internet culture, and digital branding