Job description for Social Media & Content Specialist at Nyopi Group
Job description for Social Media & Content Specialist at nyonya piyama
NYOPI Group is a group company focused on celebrating and supporting the modern lifestyle through two distinct brands. Our pajama brand is known for its emotional and heartwarming appeal, creating pieces that embody a "pajamas with story and emotions" identity, bringing comfort and peace to your private life. Conversely, our women's fashion brand is dedicated to empowerment, offering sophisticated apparel primarily tailored for office wear, yet versatile enough for any setting, ensuring she feels confident and powerful in the world.
We seek a Social Media & Content Specialist who can authentically capture and amplify the unique voice and mission of both of these powerful stories. Are you a Creative Storyteller who also geeks out on social media algorithms? Can you not only dream up a brilliant campaign but also jump into the edit to create the high-impact video that makes it succeed? You will be responsible from developing campaign strategies and pitching, editing, and analyzing the short-form videos that bring them to life.
What You'll Do (Key Responsibilities)
- Campaign Strategy & Pitching: Develop, propose (in a deck), and execute data-driven social media campaigns from concept to completion.
- Video Content Creation: Serve as our primary video creator, responsible for shooting, editing, and producing a high volume of engaging, "platform-native" short-form video content (Reels, TikToks, Shorts).
- Algorithm & Trend Expertise: Leverage a deep, up-to-the-minute understanding of platform algorithms (especially Instagram and TikTok) to optimize content for maximum reach and engagement.
- Community & Audience Focus: Act as the voice of our audience, monitoring social media trends, conversations, and feedback to ensure all content is relevant, empathetic, and valuable.
- Analytics & Reporting: Track, analyze, and report on key social media metrics (e.g., engagement, watch time, reach, conversions), translating data into actionable insights and improvements for future campaigns.
- Content Calendar Management: Plan and manage our daily social media content calendar, ensuring a consistent and compelling brand presence.
What You Bring (Qualifications & Skills)
- Must-Have: A strong, diverse portfolio that clearly demonstrates your experience in both social media campaign strategy and hands-on video editing.
- Proven Experience: 1+ years of professional experience in a social media and content creation role.
- Video Editing Mastery: Advanced proficiency in video editing software (CapCut).
- Social Media Fluency: Demonstrable, deep knowledge of all major social media platforms, their algorithms, and their content best practices.
- Strategic & Creative: You are an "audience-obsessed" storyteller who can connect creative concepts to business goals.
- Excellent Communicator: Strong written and verbal communication skills. You can confidently build a deck and present your campaign ideas to leadership.
- Self-Starter: You are highly organized, proactive, and can manage multiple projects simultaneously in a fast-paced environment.
- Ready to join us? Please submit your resume and a link to your online portfolio.
Please note :
Applications submitted without a portfolio will not be considered.
This position requires you to Work From Office
Head Office location : Jelambar, Jakarta Barat
Full day working (Mon - Fri, 9AM - 5PM. Saturday, 9AM - 3PM)
