Job description for Social Media & Content Specialist at PT Pangkat Dua Bersama
We’re not looking for someone who just knows how to make Reels.
We’re looking for someone who actually understands content.
Someone who can see a random idea and think,
“This could work on Instagram, but the angle needs to be different for TikTok.”
Someone who knows the difference between making content and building a social media presence.
If you’re that person, keep reading.
What will you do?
You’ll be responsible for turning ideas, stories, projects, and the everyday world of Pangkat Dua into content people actually want to see.
Your role will cover:
- Develop content ideas, concepts, hooks, scripts, captions, and storytelling.
- Create short-form video, photo, carousel, Stories, and other social media content.
- Shoot and produce content independently when needed.
- Edit photo and video content using tools such as CapCut, Adobe, Canva, Lightroom, or similar.
- Maintain visual consistency and make sure every piece of content feels like it belongs to the brand.
- Manage day-to-day social media content across Instagram, TikTok, LinkedIn, Threads, and other relevant platforms.
- Build and maintain content calendars.
- Understand how different platforms work and adapt content accordingly.
- Stay updated with trends, formats, creators, conversations, and platform developments.
- Monitor comments, audience responses, and social media performance.
- Track basic social media metrics such as reach, engagement, views, watch time, saves, shares, and follower growth.
- Identify what works, what doesn't, and why.
- Turn insights into better content ideas and experiments.
- Work with the internal team to discover stories, projects, people, and ideas worth turning into content.
- Translate business objectives into content people can actually consume.
- Be comfortable receiving feedback, revising work, and trying again.
Who are we looking for?
- Have 1-3+ years of experience in Content Creation, Social Media, Digital Marketing, Creative, or a related role.
- Have a strong portfolio of social media content.
- Understand Instagram, TikTok, LinkedIn, Threads, and how content behaves differently across platforms.
- Can shoot and edit your own content.
- Are comfortable with video editing tools such as CapCut, Premiere Pro, VN, Final Cut, or similar.
- Can use Canva, Photoshop, Figma, or similar tools for basic visual design.
- Understand basic copywriting, storytelling, hooks, CTAs, and content structure.
- Have good visual taste and attention to detail.
- Are curious about why something performs well, not just whether it looks good.
- Can work independently without needing to be told every tiny step.
- Are comfortable working fast, adapting to changes, and figuring things out.
- Are open to feedback and genuinely want to keep learning.
Bonus points if you...
- Have experience managing a brand's social media account end-to-end.
- Have experience in architecture, interior, design, construction, property, hospitality, lifestyle, or related industries.
- Can do basic photography and videography.
- Have experience with content analytics or social media reporting.
- Are comfortable appearing on camera when needed.
- Have your own creative projects, personal brand, or social media account.
- Can tell us why a piece of content works, not just “because it's trending.”
Most importantly...
We don't expect you to know everything. But we do expect you to be willing to learn.
📍 Bandung
💼 Full-time | On-site
