Job description for Social Media & Content Manager at PT YOUNGSOO PRATAMA
Social Media & Content Manager
XEXYMIX | Jakarta – Sudirman
About the Role
XEXYMIX Indonesia is looking for a Social Media & Content Manager to own the end-to-end social media and content process—from strategy and planning to hands-on production, execution, real-time posting, community management, and performance analysis.
This is a strategic and hands-on role. You will be directly involved in turning ideas into content while ensuring every execution reflects XEXYMIX's premium brand identity and contributes to brand awareness, engagement, and sales.
Responsibilities
Social Media & Content
- Develop and execute social media strategies aligned with brand, campaign, product launch, and commercial objectives
- Own monthly and campaign-based content calendars across Instagram, TikTok, and relevant platforms
- Handle the end-to-end content process: ideation, concept, scripting, shooting, editing, publishing, and performance evaluation
- Directly participate in content production, including photography, videography, short-form video, editing, and real-time posting
- Research trends, consumer behavior, competitors, and content opportunities within the fashion and activewear industry
- Ensure every content piece reflects XEXYMIX's brand identity, premium visual standards, fashion aesthetics, and tone of voice
Brand Events & Real-Time Content
- Lead and execute social media coverage for brand events, store openings, product launches, pop-ups, KOL activations, and campaigns
- Plan content before, during, and after events
- Capture and publish real-time Stories, Reels, behind-the-scenes, and event content
- Identify real-time content opportunities to maximize reach, engagement, and brand exposure
Community Management
- Manage daily comments, DMs, mentions, reposts, and audience interactions
- Build and strengthen XEXYMIX's online community and customer engagement
- Monitor audience sentiment and coordinate customer feedback or escalations with relevant teams
Campaign & Performance
- Coordinate KOL repost schedules, product launch content, and organic social media activities
- Collaborate with Marketing, PR, KOL, Creative, E-commerce, and Retail teams
- Monitor social media performance and provide actionable insights
- Optimize content strategies to drive brand awareness, engagement, community growth, traffic, and sales
Qualifications
- Bachelor's degree in Communication, Marketing, Multimedia, Digital Marketing, or related fields
- Minimum 5 years of experience in Social Media Management, Content Marketing, Digital Marketing, or Content Creation
- Proven experience managing end-to-end social media and content
- Mandatory experience in fashion, activewear, sports, beauty, luxury, lifestyle, or retail brands
- Strong understanding of Instagram, TikTok, social trends, and digital culture
- Strong hands-on skills in content production, shooting, editing, and real-time content execution
- Proficient in Adobe, CapCut, Canva, or similar tools
- Strong copywriting and communication skills in Bahasa Indonesia and English
- Excellent visual taste and strong understanding of premium branding and fashion aesthetics
- Strong analytical and commercial mindset with the ability to connect content performance to brand awareness and sales
- Highly proactive, creative, resourceful, and comfortable working in a fast-paced environment
- Strong ownership and able to manage the strategy while getting directly involved in execution
- Portfolio of relevant social media/content work is required
