Social Media and Communication Specialist

PT YOU Indonesia

Jakarta, Indonesia

Company prefers not to disclose

Media & Communications

Full-Time

3 - 5 years of experience

Job benefits

Health and wellness benefits
Parental/family leave
Medical coverage
Personal development benefits
Team building events

Must have skills

Community Engagement

Social Media Marketing

Community Management

Social Media

KOL Management

Job description for Social Media and Communication Specialist at PT YOU Indonesia

Create Social Media strategy to support marketing campaigns for various social media platforms (Instagram, TikTok, Youtube Channel).
Create social media overall strategy and execution that not only strengthen brand exposure but also increases conversion and support lead generation.
Create monthly editorial plan content in each social media platform.
Publish engaging daily content (e.g. original text, photos, videos and news).
Design & implement social media positions & content to increase engagement & followers.
Set specific objectives and report on ROI.
Responding to customer inquiries & comments on social platforms in a timely manner.
Manage database & customer service through digital platforms.
Collaborate with the cross department team. Eg. marketing, creative, sales and nutritionist to ensure brand message consistency.
Select & collaborate with Key Opinion Leader (KOL) from socmed influencers (IG,  TikTok, Youtube Influencers).
Involve in ideation/creation of influencer campaign in acquiring & maintaining KOL/influencers.
Create brief for KOL and liaise with them to support marketing campaign.
Negotiate KOL’s costs appropriately to ensure a mutually beneficial agreement.
Analyze & monitor KOL performance.
Report KOL performance based on KPI for each of the campaigns.
Expose the brand through marketing communication activity, such as public relation, online and offline media publishers.
Conduct public relation initiatives.
Create & distribute press releases to inform marketing campaigns or product launches.
Conduct press event virtual or onsite
Maintain relationships with media, by sending press seeding and press kit regularly.
Expose brand communication to online and offline media publishers.
Collaborate with media publishers to expose the brand paid & non-paid program. Eg. Female Daily, Fimela, Clozette, etc.
Collaborate with the health & beauty community and in conjunction with media get media exposure.

Qualifications:
Proven work experience in social media content management.
Having good and extensive networking with KOL/ influencers/communities.
Excellent communication & copywriting skills
Ability to deliver creative content (text, image and video)
Able to measure social media engagement
Savvy with current trends in social media and digital marketing.
Great interpersonal skills
Great time management skills and attention to detail
Team player and love to interact with people.
Bachelor degree in Marketing or a relevant field is preferred.

PT YOU Indonesia

YOU intends to become a leading Emerging Asia based health and lifestyle focussed functional food business, targeting millennial consumers from the Aspiring Middle Class. Our (ad)venture was founded out of a passion for building consumer health ventures that serve consumers in densely populated economies across Emerging Asia. 

We believe that the functional food industry is broken and ripe for disruption. Large corporations serving mass market consumers put health-sounding brand names on basically unhealthy products, while the well-informed millennial population in emerging economies is craving for young and innovative brands that offer affordable premium products, that have sustainability in their DNA, and that have a passion for the consumer they serve. Our distribution strategy is based on retail, direct sales and subscription offerings, thereby fostering consistent intake and repeat purchase. 

By developing our own brand of premium products, focussed around the health enhancing themes of vitamins, fibres and hydration, we bring quality products within reach of the Aspiring Middle Class. By doing so, we are able to improve their diets and overall health, and consequently unlocking their potential.

YOU's first product, the world's best tasting multivitamin gummy, was launched in April 2017 and quickly became the best-selling vitamin products selling over 1,400,000 sachets in the first 18 months in 15,000 retail locations. We have successfully launched four products with several new products planned with the aim to expand to 40,000 retail outlets by the end of 2020. To scale our operations into new sales channels, new categories and new markets, we intend to board strong managers who are eager to support us with bringing our YOU Journey to the next phase.

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