Job description for Social Media & Brand Specialist at PT Aganaya Dermajaya Makmur
We are looking for an enthusiastic Social Media and Brand Specialist who will lead the development and execution of social media strategies, manage brand presence across all platforms and oversee partnerships with third parties for online and offline initiatives across all Brands under Aganaya Group.
This role focuses on driving brand growth and engagement across both online and offline platforms through strategic partnerships and compelling content. You should have excellent communication skills and be able to express our Brands' views creatively. The goal is to deliver effective marketing programs that will help our awareness, sales, and growth.
RESPONSIBILITIES:
- Manage daily social media operations, including content creation, planning, scheduling, and monitoring across all platforms (Instagram, Facebook, YouTube & Brand's Website)
- Brainstorm and develop ideas for creative brand campaigns, including seasonal and product-specific initiatives
- Develop and execute social media strategies that align with brand goals and drive user engagement and growth
- Analyze social media performance metrics and adjust strategies to optimize engagement, traffic and conversion rates
- Create engaging, high-quality content in collaboration with internal teams or external agencies, ensuring all content is aligned with the brand voice and guidelines
- Identify and manage relationships with influencers, KOLs, affiliators and community to enhance brand visibility and credibility
- Negotiate contracts, deliverables, and budgets with KOLs and influencers for campaigns
- Plan and execute partnerships and collaborations with other brands.
- Plan, organize, and manage both online and offline events to enhance brand visibility
- Prepare weekly and monthly reports on social media performance, partnership activities, and event outcomes
REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, Public Relations or related field
- Minimum 3 years of experience in social media management, influencer partnerships or brand strategy
- Fluent in English
- Strong leadership skills
- Ability to work under pressure and meet tight deadlines
- Experience working with KOLs, influencers or managing brand collaborations is a plus
- Experience in both online and offline marketing initiatives
- Strong knowledge of social media platforms, content creation, analytics, and influencer marketing
- Excellent communication and time management skills
- Creative, detail-oriented, results-driven and a team player
- Must work on-site at the office
