Job description for Social & Creative Lead at Edukita
About the role
This is an exciting leadership opportunity to drive creative and visual storytelling across multiple marketing channels and platforms, playing a pivotal role in defining and elevating Edukita's brand identity. You will support the co-founders and cross-functional peers to develop innovative creative concepts, while owning the strategic direction behind our social media, creative, and event execution. Through your creative direction and storytelling, you'll shape the narrative of Edukita, building brand awareness and growing our audience across platforms.
This role is built to grow. As you demonstrate strategic ownership across creative and social, there's a clear path to evolve into the Marketing Lead role, taking on full ownership of Edukita's overall marketing strategy.
What you will do
- Lead, mentor, and manage creative team members and social media executives, fostering a collaborative, high-performance creative culture.
- Guide and approve content and event concepts developed by the Social Media executive, ensuring every detail needed for execution is clear and on-brand.
- Manage multiple stakeholder requests end-to-end, providing clear creative briefs and context to graphic designers, and owning the pipeline and deadlines for each request.
- Own and drive the creative and social media strategy, setting direction and priorities, translating them into concepts and campaigns, and presenting strategic recommendations to internal stakeholders, with the scope to grow into ownership of overall marketing strategy as the role and team mature.
- Build and refine workflows, templates, and production processes to improve efficiency and scalability of content output or any marketing-related outputs.
- Manage multiple projects simultaneously, prioritizing tasks and resources to meet deadlines in a fast-paced environment.
- Guide the team in producing detailed budget and performance reports for social media.
- Translate social media insights and performance data into creative optimizations that continuously improve content effectiveness and engagement.
- Contribute to ongoing initiatives to optimize social media & marketing operations, particularly in creative ideation, production, and execution.
- Act as brand guardian, ensuring all visual outputs reflect Edukita's tone, values, and positioning.
- Stay current on social trends, platform best practices, and emerging creative formats to keep Edukita's content fresh and relevant.
What we are looking for
- 5-7+ years of experience in social media, creative, or content leadership roles, with a track record of managing teams, freelancers, or cross-functional stakeholders.
- Demonstrated experience owning budgets and reporting on performance metrics for content or events.
- Experience directing graphic designers or creative production.
- Bachelor's degree in Marketing, Communications, Design, or a related field, or equivalent professional experience.
- Strong working knowledge of social media platforms, analytics tools, and content trend cycles.
- Proficiency in graphic design software (e.g. Adobe Photoshop, Illustrator) and video editing software is a plus, but not mandatory.
- Excellent communication and presentation skills, with the ability to articulate design concepts effectively.
- Strong attention to detail and a passion for delivering high-quality work.
- Motivated self-starter, able to work both independently and collaboratively in an ambiguous environment.
- Proven track record of consistently meeting deadlines and managing multiple projects under pressure.
- Comfortable in a fast-growing, fast-paced environment that often requires going beyond the job description.
- Genuine passion for Edukita's mission.
