Job description for SEO Spesialis at PT INDUSTRI DRAMA NASIONAL
QUALIFICATIONS
Male / Female, maximum 30 years old
Minimum education: Diploma / Bachelor's Degree in Marketing, Digital Marketing, Communications, Information Technology, Computer Science, Business, or related fields
Minimum 1–2 years of experience in SEO, Digital Marketing, Content Marketing, or related positions
Fresh graduates are welcome to apply if they have strong knowledge and practical experience in SEO
Strong understanding of SEO principles, keyword research, on-page SEO, off-page SEO, and technical SEO
Experienced in conducting keyword research and identifying search opportunities
Familiar with SEO tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, or similar tools
Understanding of search engine algorithms and current SEO best practices
Able to optimize website content, including titles, meta descriptions, headings, URLs, internal links, and content structure
Able to conduct SEO audits and identify technical and content-related issues
Understanding of website performance, indexing, crawling, sitemap, robots.txt, and basic technical SEO
Good understanding of content optimization and search intent
Able to analyze website traffic, keyword rankings, organic performance, and SEO conversion data
Familiar with competitor and market analysis
Able to create SEO strategies based on business objectives and target audiences
Basic understanding of HTML, CSS, and website structure is an advantage
Familiar with WordPress or other CMS platforms is an advantage
Good analytical and problem-solving skills
Strong attention to detail
Able to work independently as well as collaboratively within a team
Self-motivated, proactive, disciplined, and result oriented
Good English communication skills (spoken and written) are preferred
JOB DESCRIPTION
Develop and implement SEO strategies to improve organic search visibility and website traffic
Conduct comprehensive keyword research and identify high-potential keywords based on search intent and business objectives
Perform on-page SEO optimization, including title tags, meta descriptions, headings, URLs, internal linking, and content structure
Conduct regular technical SEO audits and identify issues affecting website performance and search engine visibility
Optimize existing website pages and content to improve keyword rankings and organic traffic
Work closely with the Content and Marketing teams to develop SEO-friendly content
Create SEO content briefs and provide recommendations for content topics, keywords, and search intent
Monitor keyword rankings, organic traffic, impressions, clicks, CTR, and other SEO performance metrics
Analyze Google Search Console and Google Analytics data to identify opportunities and issues
Conduct competitor SEO analysis and monitor competitor rankings, keywords, backlinks, and content strategies
Develop and execute link-building and off-page SEO strategies
Monitor website indexing, crawling, sitemap, robots.txt, canonical tags, and other technical SEO elements
Identify opportunities to improve organic conversion and overall website performance
Conduct regular SEO audits and prepare recommendations for improvement
Prepare weekly and monthly SEO performance reports
Track SEO KPIs and provide actionable insights to management
Stay updated with Google algorithm updates, SEO trends, and industry best practices
Collaborate with developers, content writers, designers, and marketing teams to implement SEO improvements
Support overall digital marketing initiatives when required
ADDITIONAL VALUE
Experience managing SEO for multiple websites or multiple brands
Experience in B2B or B2C SEO
Experience with international SEO / multilingual SEO is a plus
Experience with e-commerce SEO is an advantage
Experience with WordPress, Shopify, Webflow, or other CMS platforms
Strong experience using Google Search Console and Google Analytics
Experience with Ahrefs, SEMrush, Screaming Frog, Moz, or similar SEO tools
Understanding of Google Core Updates and SEO algorithm changes
Experience developing SEO content strategies
Experience with local SEO and Google Business Profile
Basic knowledge of HTML, CSS, JavaScript, and website development
Experience in technical SEO
Experience with digital marketing, social media, and content marketing
Able to analyze data and convert SEO insights into actionable strategies
Portfolio or proven SEO results is a strong advantage
Experience working with AI-assisted content/SEO tools is a plus
