Job description for SEO manger at PT. Sindoro Rotan Lestari
We are looking for an experienced SEO & Perfromance Market Specialist.
The main objective is to increae qualified international B2B traffic, Inquiry, quotation and sales through SEO, Google Ads and website optimization.
The cadidate must understand that our goal is not simply to increase website traffic or keyword rankings, but to generate actual business opportunities.
Main Responsibilities
Develop and execute the company's long-term SEO strategy.
Conduct keyword research based on:
Search volume
Search intent
Competition
Commercial value
Target country
Buyer type
Identify opportunities for:
Product keywords
Commercial keywords
Informational keywords
Long-tail keywords
Industry-specific keywords
Monitor competitors and identify gaps in their SEO strategy.
Develop internal linking strategies.
Develop backlink and digital PR strategies.
Monitor Google algorithm updates and adjust strategy when necessary.
must be capable of identifying and solving technical SEO problems involving:
Website architecture
URL structure
Indexing
Crawling
XML sitemap
Robots.txt
Canonical tags
301/302 redirects
404 errors
Duplicate content
Structured data/schema
Page speed
Core Web Vitals
Mobile optimization
JavaScript SEO
Not necessarily need to understand like a programmer, but understand enough to talk with the developers.
