Job description for SEO Content Writer at PT Holink Solusi Digital
Responsibilities
- Conduct keyword research and search intent analysis to identify relevant content opportunities, including for multilingual audiences
- Develop topic clusters, content outlines, and SEO content briefs aligned with business goals and target audiences.
- Research and write high-quality SEO articles, including how-to guides, tutorials, listicles, product comparisons, and technology-related content.
- Optimize content for SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to improve visibility across traditional search engines and AI-powered search platforms.
- Create clear, well-structured, and factually accurate content with direct answers, relevant entities, and FAQ sections to increase AI search visibility and citation opportunities.
- Apply on-page SEO best practices, including heading structure, keyword placement, internal linking, meta titles, meta descriptions, and basic schema markup.
- Review and optimize existing content to improve keyword rankings, organic traffic, engagement, and overall search performances
- Identify basic technical SEO issues related to published content, such as indexing, canonical tags, hreflang, and page speed, and coordinate with the SEO team.
- Publish and manage articles in WordPress, ensuring accurate formatting, headings, images, internal links, and metadata.
- Support the editorial calendar and consistently deliver high-quality content within agreed production timelines
- Monitor content performance using Google Search Console, GA4, and other SEO tools to identify opportunities for improvement.
- Collaborate with the SEO, Product, and Marketing teams to ensure content accuracy, relevance, and alignment with HoLink's products and business objectives.
Requirements
- Minimum 2 years of experience as an SEO Content Writer, preferably in SaaS, technology, digital products, or related industries.
- Strong writing and research skills, with the ability to create informative, engaging, and easy-to-understand articles.
- Proven experience in keyword research, search intent analysis, and developing SEO-driven content strategies
- Familiar with topic clusters, content briefs, internal linking, and on-page SEO best practices.
- Good understanding of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization), including AI Search visibility.
- Ability to write well-structured, factually accurate, and answer-focused content optimized for both search engines and AI-powered platforms
- Experience writing how-to guides, tutorials, listicles, product comparisons, and educational technology content.
- Familiar with WordPress or other CMS platforms for publishing and optimizing articles.
- Basic understanding of technical SEO, including indexing, canonical tags, hreflang, and page speed.
- Familiar with SEO tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar platforms
- Ability to analyze content performance, identify optimization opportunities, and improve existing articles.
- Detail-oriented, proactive, and able to consistently meet content production deadlines.
- Strong Indonesian writing skills; English proficiency is a plus.
- Willing to work full-time, Work From Office (WFO) at Ebony Batavia, PIK, North Jakarta.
Preferred Qualifications
- Experience creating SEO content for SaaS platforms, creator tools, website builders, digital marketing, or technology products.
- Familiarity with AI-powered search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Portfolio of published articles with demonstrated keyword rankings, organic traffic growth, or other measurable SEO results.
