Job description for Senior SEO Specialist at Crawl Compass
About Us
Crawl Compass is an SEO agency that helps businesses turn search into a steady, reliable growth channel. We prioritize clear strategy, real execution, and honest expectations, focused on sustainable results.
We also work heavily on AI-driven search visibility, including AI SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization), so brands can remain visible in both traditional search and AI answer experiences.
About the Role
We’re hiring a Senior SEO Specialist to own day-to-day SEO delivery across client accounts. You’ll plan and execute SEO work end-to-end, auditing, prioritizing, coordinating implementation, and reporting.
Responsibilities
- Build SEO roadmaps and priorities based on business goals
- Run audits (technical, on-page, content) and turn findings into action plans
- Do keyword research and keyword-to-page mapping
- Improve on-page SEO (titles, headings, internal links, schema) and prioritize technical fixes (crawl/index/site performance)
- Coordinate implementation in CMS (e.g., WordPress) and with developers
- Support content planning (briefs + reviews) and manage link-building initiatives
- Apply AI SEO / GEO / AEO to improve visibility in AI-driven and answer-style experiences
- Track results, report insights, and communicate progress with clients/stakeholders
Requirements
- 2–3 years of SEO experience
- Strong fundamentals in technical SEO, on-page SEO, content strategy, and link-building best practices
- Hands-on with GSC, GA4, and tools like Ahrefs/SEMrush (or similar)
- Comfortable working in common CMS platforms (e.g., WordPress)
- Strong analytical skills and ability to turn data into clear next steps
- English + Indonesian for day-to-day work (tools, documentation, stakeholders)
- Local SEO experience (Google Business Profile)
- Basic HTML/CSS knowledge or ability to work with developers on SEO changes
