Job description for Senior SEO / GEO Specialist at Juicebox
Join Our Team at Juicebox: Senior SEO / GEO Specialist Wanted!
About Juicebox
We're a growth and transformation partner for the intelligence age.
Across Australia and Southeast Asia, we bring strategy, creativity and technology together to help ambitious brands navigate complexity and grow with intent.
We don't believe digital growth is just about rankings, clicks or traffic. It's about helping the right people discover, understand and choose your brand.
Our work spans SEO, content, digital experience, technology, AI and connected ecosystems. Now, as search continues to evolve, we're helping brands stay visible across both traditional search engines and the growing world of AI-powered discovery.
This is where your work matters. You'll be part of a team that thinks beyond channels, works across disciplines and uses intelligence to solve real business problems.
The role
- We're looking for an SEO / GEO Specialist who understands where search is heading and knows how to turn that into meaningful growth.
- You'll work across traditional SEO and Generative Engine Optimisation, helping brands improve how they are discovered across search engines, AI platforms and emerging discovery experiences.
- You'll combine technical SEO, content strategy, search behaviour and data to build strategies that improve visibility, relevance and performance.
- AI will be part of your toolkit, not a replacement for your thinking. We want someone who can use intelligent tools to research faster, identify opportunities and work smarter, while applying their own judgement to the strategy.
- You'll work closely with strategists, content specialists, developers, designers and performance marketers to turn search opportunities into real improvements for our clients.
What you'll do
- Develop and execute SEO and GEO strategies aligned to client business goals
- Improve organic visibility across traditional search and AI-powered discovery platforms
- Conduct keyword, search intent, competitor and market research to identify growth opportunities
- Analyse how brands, products and topics are represented across search engines and generative AI platforms
- Develop content and optimisation recommendations that improve relevance, authority and discoverability
- Work with content teams to create search-informed content strategies and briefs
- Conduct technical SEO audits and identify issues affecting crawlability, indexation, site structure and performance
- Work with developers to implement technical SEO improvements
- Review structured data, internal linking, metadata and other on-site signals
- Monitor search performance, rankings, visibility and other meaningful growth metrics
- Use analytics and search data to understand what is working and where to improve
- Use AI tools to accelerate research, analysis and optimisation without losing strategic judgement
- Stay across changes in search, AI discovery, search behaviour and emerging platforms
- Present recommendations clearly to clients and internal teams, explaining the thinking behind the work
Who we're looking for
- Proven experience in SEO, organic search or digital marketing, ideally in an agency environment
- Strong understanding of technical SEO, on-page optimisation, content strategy and search intent
- Growing or proven understanding of GEO, AI search and how generative platforms influence discovery
- Comfortable analysing data and turning it into clear, actionable recommendations
- Able to connect search activity to broader business and customer goals, not just rankings
- Strong understanding of how content, UX, technology and search work together
- Comfortable working with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs or similar platforms
- Curious about how AI is changing search and willing to keep learning as the landscape evolves
- Able to use AI tools thoughtfully to improve research, analysis and productivity
- Strong attention to detail without losing sight of the bigger picture
- Comfortable presenting your thinking and explaining recommendations clearly
- Collaborative, organised and comfortable working across strategy, creative and technology teams
What you'll get
Global collaboration: Work with our Australian team across international clients and projects
Real growth: Develop your skills across SEO, GEO, content, AI and digital strategy
Cross-disciplinary work: Work alongside strategists, designers, developers and marketing specialists
Professional development: Structured opportunities to keep building your capability as search evolves
Flexibility: Work from our Bali studio with the option to work from home on selected days
A team that values curiosity: We ask what's next, challenge assumptions and keep learning
Long-term partnership: We're building careers here, not filling seats
