Job description for Senior Sales Manager at PT RAMAI BERSAMA INDONESIA
KOL Sales Manager
Job Responsibilities
- Develop and execute KOL/KOC and affiliate strategies to drive sales and achieve GMV targets.
- Identify, recruit, and maintain relationships with KOLs, KOCs, creators, and affiliates across TikTok, Shopee, and other relevant platforms.
- Lead the end-to-end KOL sales process, from creator sourcing and negotiation to campaign execution and performance evaluation.
- Develop campaign briefs, including product selling points, CTA, content guidelines, promotional mechanics, and campaign targets.
- Negotiate collaboration terms, commissions, rates, and other commercial agreements with creators.
- Monitor KOL and affiliate performance based on GMV, orders, conversion rate, CTR, ROI/ROAS, and other sales-related KPIs.
- Analyze campaign performance and continuously optimize the creator portfolio and campaign strategy to improve sales results.
- Build and maintain a strong network of high-performing creators and affiliates.
- Lead and manage the KOL/BD team, including setting targets, assigning tasks, monitoring performance, and providing coaching.
- Work closely with the Live, Marketing, E-commerce, and Product teams to maximize sales opportunities.
- Prepare regular reports and provide insights and recommendations to management.
Requirements
- 3+ years of experience in KOL, influencer marketing, affiliate marketing, BD, or social commerce, preferably in FMCG, beauty, fashion, lingerie, or e-commerce.
- Strong understanding of TikTok Shop, Shopee, TikTok Affiliate, and social commerce.
- Proven experience in driving GMV and sales through KOL/KOC/affiliate campaigns, not only brand awareness or views.
- Strong negotiation, communication, analytical, and relationship-building skills.
- Comfortable working with sales targets and performance-based KPIs.
- Previous experience managing or leading a team is preferred.
- Able to work independently, make quick decisions, and solve problems under pressure.
- Good command of English and Bahasa Indonesia is preferred.
Key KPIs
- KOL/Affiliate-generated GMV
- Number of active/high-performing creators
- Orders & conversion rate
- Campaign ROI/ROAS
- Creator acquisition and retention
- Team performance and target achievement
