Job description for Senior Marketing Manager at SINAR UDAYA NASIONAL
Senior Marketing Manager (Beauty & Skincare) | Indonesia Market
Job Overview
We are a fast-growing startup focusing on beauty and skincare business in Indonesia. We are looking for a hands-on Senior Marketing Manager to oversee end-to-end local marketing strategy, campaign execution and small team management. This role covers localized viral marketing, online influencer cooperation and offline sales events. You will build a practical, high-efficiency marketing closed-loop system to accelerate brand growth, strengthen local market influence, and drive sustainable revenue conversion in Indonesia.
Core Requirement: Deep understanding of Indonesian local culture, social norms, social media trends and local beauty consumer insights. You must be capable of developing localized marketing strategies that fit local market preferences and effectively engage target audiences.
Key Responsibilities
1. Localized Beauty & Skincare Marketing Strategy
Build exclusive, Indonesia-oriented marketing systems and playbooks for beauty and skincare categories. Take charge of brand positioning, annual & seasonal marketing roadmaps, and new product launch planning. Continuously optimize differentiated marketing strategies and competitive tactics based on local market conditions and competitor movements.
2. Omnichannel Marketing Execution (Online Influencer + Offline Event)
Lead integrated online and offline omnichannel marketing to balance brand exposure and sales conversion.
Online: Develop tiered KOL/KOC collaboration strategies, arrange influencer marketing layouts, match suitable creators for different product lines, and continuously optimize content quality, cooperation results and marketing ROI.
Offline: Plan and execute localized offline activities including beauty salons, roadshows, dealer seminars and consumer experience events. Establish standardized offline conversion SOPs to boost offline sales and brand reputation.
3. Local Viral Trend & Hot Topic Marketing
Real-time monitor viral trends, social challenges, and key local festival nodes (Ramadan, Lebaran, etc.) across Indonesian social platforms. Create localized buzz-worthy campaigns and brand topics to drive organic traffic, maximize brand exposure, and build strong local brand mindshare.
4. Build Full Marketing Closed-Loop
Connect brand exposure, content seeding, influencer traffic acquisition, offline experience, user retention and repurchase conversion. Build a replicable and iterable localized marketing closed-loop system to achieve steady and long-term business growth.
5. Local Market Insight & Marketing Optimization
In-depth analyze Indonesian local culture, religious customs, beauty aesthetics, consumer pain points and purchasing behavior. Regularly output market insights to iterate marketing tactics, optimize product selling points and brand communication tone to fit local market demands.
6. Small Team Management & Budget Control
Manage the internal marketing team, arrange and supervise daily work including campaign planning, KOL BD and offline event implementation. Adapt to fast-paced startup operations, flexibly manage marketing budgets, allocate limited resources rationally, track project ROI, and continuously improve overall marketing efficiency.
Job Requirements
1. Minimum 3 years of full-cycle brand marketing experience in the beauty & skincare industry; candidates with verified successful marketing experience in Indonesia market are highly preferred.
2. Proven ability to independently plan and execute integrated online influencer marketing and offline salon/roadshow campaigns, with experience in creating localized viral marketing content for Indonesian users.
3. Strong understanding of Indonesian local culture, social media ecosystem, latest viral trends, local beauty influencer landscape and consumer decision-making logic.
4. Systematic marketing thinking, capable of building standardized, executable marketing closed-loop systems that balance brand building and sales conversion.
5. Experienced in small team management and cross-department collaboration; flexible in budget control and resource allocation, able to adapt to fast-paced startup work style.
6. Fluent in English. Candidates with fluent Mandarin speaking and writing skills are prioritized.
印尼美妆护肤高级营销经理（初创团队）
岗位概述
我们是一家高速发展的出海初创企业，深耕印尼美妆护肤市场。现招聘实战型高级营销经理，全面负责印尼本土品牌营销策略搭建、全案营销落地与小型团队管理。岗位兼顾策略策划、落地执行与团队统筹，核心覆盖本土热点营销、网红达人线上种草、线下会销活动等业务板块，搭建高效可落地的营销闭环，助力品牌在印尼市场快速起量、提升本土用户认知与营收转化。
核心硬性要求：深度了解印尼本土文化、社会习俗、社媒流行趋势及美妆用户消费心智，能够打造高度贴合本土市场的营销打法，精准触达印尼目标消费群体。
核心工作职责
一、本土化美妆营销策略搭建
针对印尼美妆护肤赛道，搭建专属、适配本土市场的全链路营销体系与打法方案。负责品牌定位梳理、季度年度营销规划、新品上市全案策划，结合当地市场行情、竞品动态，持续优化差异化营销打法与竞争应对策略。
二、全域营销落地（线上网红+线下会销）
统筹线上线下一体化全域营销运营，落地多元化营销场景，实现品效合一。
线上板块：制定分层KOL/KOC网红达人合作策略，统筹达人营销布局，匹配不同产品线适配达人资源，持续优化达人投放内容质量、合作效果与投产比。
线下板块：策划落地印尼本土美妆沙龙、巡回路演、经销商会销、用户体验等线下活动，搭建标准化线下转化流程，拉动线下销量增长与品牌口碑沉淀。
三、本土热点流量与话题营销
实时追踪印尼主流社媒热点、热门挑战赛、节日营销节点（开斋节、斋月等）及本土美妆流行趋势，结合品牌与产品特性打造本土化爆款话题、热点营销事件，撬动自然流量传播，提升品牌全网曝光度与用户心智占有率。
四、搭建完整营销闭环体系
打通品牌曝光、内容种草、达人引流、线下体验、用户留存、复购转化全链路，搭建可复制、可迭代的本土化营销闭环。兼顾品牌声量传播与实际销量转化，实现业务长效稳定增长。
五、本土市场洞察与营销优化
深度调研分析印尼本土文化、宗教习俗、美妆审美趋势、用户消费痛点与购买习惯，定期输出市场洞察总结。基于本土市场特性迭代营销玩法，优化产品卖点与传播话术，贴合本地用户需求。
六、团队管理与营销预算管控
负责小型营销团队的日常管理，统筹活动策划、达人商务、线下活动落地等各项工作的任务分配与进度把控，赋能团队能力提升。适配初创公司轻量化、快迭代的工作模式，灵活管控营销预算，合理分配有限资源，实时复盘项目投产比，持续优化营销投入效率，适配业务高速发展节奏。
任职要求
1、3年及以上美妆护肤行业全案品牌营销经验，有印尼市场实战落地成功案例者优先，有初创出海企业从业经历者加分。
2、具备独立策划、落地线上网红营销+线下沙龙会销整合方案的能力，擅长打造印尼本土化爆款热点营销活动。
3、精通印尼本土文化、社媒生态、实时流行趋势、美妆达人圈层及用户消费决策逻辑，具备敏锐的本土市场洞察力。
4、拥有系统化营销思维，能够独立搭建标准化、可落地的营销闭环体系，平衡品牌传播与销量转化。
5、具备小型团队管理、跨部门协作及全流程活动操盘能力，擅长灵活调控预算、优化资源配置，适配初创公司快节奏、高迭代的工作氛围。
6、英文流利，具备印尼语读写沟通能力者优先。
