Job description for Senior Marketing Executive (Education Industry) at POLY Education Indonesia
Senior Marketing Executive (Education Industry)
📍 Location: Pondok Indah, South Jakarta
💼 Employment Type: Full-Time
💰 Salary: IDR 7,000,000 – 9,000,000 (Net)
About POLY English Indonesia
POLY English Indonesia is a premium English education provider dedicated to delivering high-quality English learning programs for children and adults.
We are looking for an experienced, proactive, and target-driven Senior Marketing Executive with a strong background in the Education Industry to lead our offline marketing initiatives, expand strategic partnerships, generate qualified student leads, and strengthen POLY's brand awareness.
Key Responsibilities
Offline Marketing & Events
Plan, organize, and execute offline marketing activities, including school visits, seminars, workshops, open houses, exhibitions, roadshows, education fairs, and community events.
Coordinate event preparation, promotional materials, vendors, logistics, and on-site execution.
Evaluate marketing activities and recommend improvements to maximize ROI.
Partnership Development
Build and maintain strategic partnerships with schools, universities, communities, apartments, malls, corporate companies, and other organizations.
Identify new partnership opportunities to increase student acquisition.
Conduct presentations and business meetings with potential partners.
Lead Generation
Develop and implement effective offline lead generation strategies.
Generate qualified student leads through partnerships, events, and community engagement.
Collaborate closely with the Education Advisor (Sales) team to improve lead conversion and student enrollment.
Brand Awareness
Increase POLY's brand awareness through offline campaigns and community engagement.
Ensure consistent brand representation across all marketing activities.
Monitor competitors and identify new marketing opportunities.
Reporting
Prepare weekly and monthly marketing reports.
Monitor marketing performance, lead generation, and campaign effectiveness.
Provide recommendations to improve marketing strategies and overall performance.
Requirements
Mandatory Requirements
Bachelor's Degree in Marketing, Communication, Business, or a related field.
Minimum 2–3 years of proven Offline Marketing experience in the Education Industry.
Experience working in English courses, education centers, schools, tutoring centers, enrichment programs, universities, or other education institutions is required.
Strong experience in:
Offline Marketing Campaigns
School & Institutional Partnerships
Community Engagement
Event Management
Education Exhibitions & Roadshows
Student Lead Generation
B2B & B2C Marketing
Proven ability to generate qualified leads through offline marketing activities.
Preferred Skills
Strong networking, communication, presentation, and negotiation skills.
Excellent project management and organizational skills.
Target-oriented, proactive, and results-driven.
Able to work independently while managing multiple projects simultaneously.
Creative problem solver with strong initiative.
Proficient in Microsoft Office (Excel, PowerPoint, Word).
Experience using CRM or lead management systems is an advantage.
Other Requirements
Willing to travel for school visits, partnership meetings, marketing events, and business development activities.
Willing to work on weekends or public holidays when required for marketing events.
Why Join POLY English Indonesia?
Be part of one of Indonesia's growing English education providers.
Opportunity to lead impactful offline marketing initiatives.
Career development and promotion opportunities.
Competitive salary package.
BPJS Kesehatan & BPJS Ketenagakerjaan.
Annual Leave and other company benefits.
Supportive and collaborative working environment.
