Job description for Senior KOL specialist at PT Good Sale Tech
Job Overview
We are looking for a Senior KOL Specialist with strong experience in influencer marketing to manage end-to-end KOL activities, from strategy development and campaign execution to performance evaluation. This role requires a strategic thinker with hands-on execution skills, strong communication abilities, and a solid understanding of the beauty industry.
Key Responsibilities:
- Manage end-to-end KOL (Key Opinion Leader) activities, including sourcing, outreach, negotiation, and campaign execution
- Develop clear and effective content briefs aligned with campaign objectives
- Review and ensure KOL content drafts are aligned with brand guidelines and expectations
- Handle administrative processes, including:
- Preparing and managing MOU/contracts
- Managing invoices and payment processes
- Ensure campaigns are executed on time and meet defined KPIs
- Monitor and analyze KOL performance, and provide insights and recommendations for improvement
- Collaborate closely with internal teams (Marketing, Brand, Creative) to ensure campaign alignment
- Build and maintain strong relationships with KOLs, talents, and agencies
- Stay updated with trends and opportunities within the beauty industry market
Qualifications:
- Minimum 2–4 years of experience in KOL/Influencer Marketing, preferably in the beauty industry
- Strong experience in:
- KOL management (end-to-end)
- Content brief creation
- Administrative processes (MOU & Invoice)
- Content review and quality control
- Performance reporting and analysis
- Strong understanding of the beauty industry landscape and trends
- Excellent communication, negotiation, and coordination skills
- Detail-oriented, able to work under tight deadlines, and manage multiple projects simultaneously
- Proactive, highly motivated, and able to work independently as well as in a team
