Job description for Senior Graphic Designer at PT Cipta Medika Informasi (PRIMAKU)
Key Responsibilities :
Creative & Campaign Development
- Develop creative concepts, Key Visuals (KVs), and design assets for marketing campaigns, both online and offline.
- Collaborate with Marketing and Content teams to translate campaign objectives into engaging visual communication.
Graphic Design & Content Production
- Create high-quality visual assets for social media, digital advertising, partnerships, and events across PrimaKu, PrimaPro, and PrimaCare.
- Produce simple video content (Reels) using existing visual assets, images, animations, and subtitles.
- Design promotional materials, including banners, presentation visuals, TV screens, and other Out-of-Home (OOH) materials.
- Support advertising creative production in collaboration with the Ads team.
Team Coordination & Project Management
- Delegate design tasks to Junior Graphic Designers and review deliverables to ensure quality and brand consistency.
- Manage multiple design requests, prioritize workloads, and ensure timely project delivery.
- Communicate with stakeholders to align expectations, negotiate timelines, and manage urgent requests based on team capacity.
AI & Cross-Functional Design Support
- Utilize AI-assisted design tools, particularly image generation, to enhance creative development and production efficiency.
- Provide occasional design support to UI/UX and Product teams, including icons and other visual assets.
Requirements :
- Bachelor's degree in Graphic Design, Visual Communication Design (DKV), Multimedia, or a related field.
- Minimum 3–5 years of professional experience in graphic design, preferably with experience in a senior or team coordination role.
- Strong portfolio showcasing creative campaigns, Key Visuals, social media designs, and digital marketing assets.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, etc.) and/or other relevant design tools.
- Basic video editing skills for short-form content, particularly Instagram Reels.
- Familiarity with AI-powered creative tools and image generation.
- Strong understanding of visual hierarchy, typography, layout, branding, and design consistency.
- Ability to manage multiple projects, prioritize deadlines, and work collaboratively with cross-functional teams.
- Good communication, problem-solving, and stakeholder management skills.
- Detail-oriented, proactive, and able to work in a fast-paced environment.
We look forward to seeing your creative work!
