Job description for Senior Digital Marketing Manager at Sunshine Academy Indonesia
Senior Digital Marketing Manager
KEY RESPONSIBILITIES
- Drive monthly GMV and revenue growth (minimum 5% MoM)
- Manage and optimize paid marketing channels (Google Ads, Meta Ads, etc.)
- Monitor and improve traffic, conversion funnel, and campaign performance
- Optimize marketing budget allocation to maximize ROI and ROAS
- Execute regular A/B testing for campaigns and creatives
- Track and analyze key metrics (GMV, ROAS, CVR, CPM, CPI, etc.)
- Prepare performance reports and provide strategic insights
- Collaborate with creative and channel teams to improve campaign results
REQUIREMENTS
- Minimum Bachelor’s degree (S1) in Marketing, Business, or related field
- 3–5 years of experience in Performance / Growth Marketing
- Strong analytical and data-driven decision-making skills
- Familiar with KPI, ROI, and budget optimization
- Results-oriented with a strategic mindset
- Strong leadership and communication skills
- Ability to communicate fluently in English (spoken and written)
BENEFITS
- Salary: IDR 5,000,000 – 7,000,000
- Performance-based incentives
- Sales bonus
- BPJS
