Job Requirements
Job benefits
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
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Team-building events
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for you and your team to nurture meaningful relationships between every individual.
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Skills
Job description for Senior Digital Marketing Executive (Email Marketing) at Truegenics Pte Ltd
- Plan and execute daily and weekly email sales campaigns that deliver against business goals
- Manage the subscriber database and collaborate with Sales team to identify prospects
- Collect, clean and transform raw data (including Email Open Rate, Click Rate, Click-through Rate, Revenue per Click, Revenue per Email Sent, Revenue, Number of Customers, Subscribers and Unsubscribes) into meaningful data where we can understand our customers behaviour and purchasing pattern
- Provide suggestions, develop and implement email marketing strategies to increase sales and maximize lifetime value per customer.
- Perform analysis to evaluate efficiency and effectiveness of different marketing campaigns to gain actionable insights and drive decisions to attain our goals. Report and present weekly sales data to senior management and various teams/team leaders.
- Prepare predictive analysis models to forecast future sales performance and goals
- Constantly review data and suggest new analysis to improve performance
- Research for new products in the market to provide subscribers a wide range of options and embark on new ideas to grow the business
- Conduct competitive analysis to understand market trends and identify opportunities
- Streamline operational reporting processes that provide Management with a more comprehensive understanding of the team’s performance
- Minimum Bachelor’s Degree (in Marketing or equivalent) with 2 years of experience in marketing analytics or CRM role
- Highly skilled in Excel (pivot tables, vlookup, graphs, etc.)
- Very strong analytical skills
- Love making sense of a large database of numbers
- Strong attention to detail
- Possess a strong willingness to learn and good work attitude
- Excellent written and verbal communication skills in English, the ability to relay and present analytical insights to supervisor and management
- Able to work independently and as a team
- Able to work in an ambiguous environment within tight deadlines and different time zones
- Highly skilled in Microsoft Office Suite, especially Excel (pivot tables, vlookup, graphs, etc.)