Job description for SENIOR CREATIVE STRATEGIST (BRAND ACTIVATION) at Action+
We are looking for a creative and experienced Senior Creative Strategist with a strong background in Below-The-Line (BTL) activations, experiential marketing, or event campaigns to turn brand objectives and consumer insights into bold, memorable big ideas. Working under the direction of the Creative Director, you will develop and shape activation concepts, collaborating closely with account teams, creative teams, and production vendors to deliver impactful, executable ideas.
Key Responsibilities :
- Develop and craft big ideas and creative concepts for brand activation campaigns, from brief to final pitch, in alignment with the Creative Director’s direction
- Translate client briefs, brand objectives, and consumer insights into clear creative strategies and activation platforms
- Develop experiential concepts across channels such as roadshows, pop-ups, sampling, in-store activation, and community engagement
- Conduct consumer, category, and trend research to uncover insights that drive original ideas
- Develop compelling creative proposals and present them to clients and internal stakeholders, together with the Creative Director and account team
- Collaborate with the production team to ensure concepts are feasible within budget, timeline, and venue constraints
Requirement :
- 3–5 years of working experience as a Senior Creative Strategist, Creative Planner, Activation Planner, Strategic Planner, or Event Planner at a BTL/activation agency or activation event company
- Strong understanding of the BTL and experiential landscape, including consumer journey, touchpoints, and on-ground execution
- Skilled in crafting consumer experiences and brand messaging
- Solid strategic thinking with the ability to turn insights into ideas that are both original and executable
- Problem-solving mindset with innovative thinking
- Strong strategic planning and time management skills, able to manage multiple projects simultaneously with attention to detail and work under tight deadlines
- Excellent presentation, storytelling, and copywriting skills in English and Bahasa Indonesia
- Up to date with marketing, activation, and event trends
- Collaborative, optimistic, and inclusive, open to giving and receiving constructive feedback
- Proficient in English communication
