SENIOR CREATIVE COPYWRITER (EXPERIENCED)

Descpription

This person is the creative brain behind the work.

We are looking for someone with strong taste, strong cultural awareness, sharp ideas, and the ability to turn ordinary brand briefs into something people actually care about.

What they’ll do:

• Develop big campaign ideas, social strategies, content directions, campaign concepts, activations, and unconventional ideas that still make sense for the brand.
• Have a strong understanding of TikTok, Instagram, YouTube, Threads, creator culture, internet behavior, and social trends.
• Build the overall creative direction for campaigns and brand accounts.
• Join client meetings and present ideas directly to the brand.
• Brief copywriters, designers, production, KOL teams, and other relevant teams clearly.
• Stay close to execution. The job does not stop once the deck is approved.
• Review the actual output and make sure the execution reflects the original idea.
  

And importantly:

• If the video output is weak, that is partly their responsibility.
• They need to challenge and improve execution together with Production and PM.
• If the copy is weak, that is partly their responsibility.
• It usually means the direction or brief was not strong enough.
• If the metrics are weak, that is also partly their responsibility.
• They need to read the performance, understand what is not working, and quickly improve, pivot, or change the strategy.
  

Main KPI:

• Brand accounts grow.
• Campaigns perform.
• Clients are happy.
• The creative output stands out in the market.
• Sejalan’s work should not look like generic FMCG content.
  

What we are looking for:

• Strong creative taste.
• Strong awareness of trends and culture.
• Comfortable with bold and unconventional ideas.
• Commercially minded, not just creatively idealistic.
• Knows when to fight for an idea and when to adapt based on client feedback.
• We need someone who is not boring, not overly safe, and can bring ideas with real personality.