Job description for Senior Content Specialist at Arkline
Arkline is a local brand built with international-standard quality at its core. We’re looking for a Senior Content Specialist who can translate that vision into compelling, relevant, and impactful content. This role is for someone who understands how to turn brand values, product excellence, and culture into stories that resonate with audiences, both locally and beyond.
Responsibilities
• Develop and execute content strategies aligned with brand direction, campaigns, and business objectives
• Create, edit, and oversee high-quality content and content planning, including content calendars, themes, and messaging frameworks
• Conduct market research and audience analysis to identify content opportunities, cultural insights, and emerging trends
• Collaborate closely with the product team to ensure content reflects premium quality and brand consistency
• Monitor, analyze, and interpret content performance metrics to optimize strategies and improve impact
• Maintain and evolve Arkline’s brand voice, tone, and storytelling approach
• Stay up to date with industry trends, platform updates, and best practices to keep Arkline competitive and relevant
*Willing to work from office (WFO) at BSD, Tangerang
