Job description for Senior Content Planner at PT Magnifika Dhana Aksata (Magnifique Indonesia)
Requirements:
1. A degree in Marketing, Communications, or a related field at the Bachelor's level is required
2. The job requires prior experience as an Social Media Specialist or in a similar position min 2+ years
3. Possessing a thorough knowledge of social media platforms and their optimal techniques
4. Knowledge of handling social media, content plan and proposal drafting
5. Strong understanding of social media platforms, this includes familiarity with platforms like Facebook, Instagram, Tik Tok, YouTube, and others.
6. Excellent communication and writing skills, includes the ability to write engaging and persuasive content.
7. Analytical skills, includes the ability to track key metrics and identify areas for improvement.
8. Proficiency in social media management tools, this includes tools for scheduling posts, analyzing data, and engaging with users.
9. Experience collaborating with multidisciplinary teams, including art directors, account managers, and clients, to align creative work with strategic objectives.
10. Selection requirement: Social media strategy proposal presentation
Responsibilities:
1. Develop and implement effective social media strategies for clients, including content strategy & influencer strategy, identifying target audiences, defining objectives, and creating a content calendar.
2. Creating and managing social media content, this involves writing posts, creating graphics, and producing videos that align with the brand's voice and target audience.
3. Managing social media campaigns, includes planning, executing, and measuring the effectiveness of social media campaigns.
4. Monitoring online social media activity, this involves tracking brand mentions, identifying trends, and responding to comments and messages.
5. Staying up-to-date with the latest social media trends and best practices:
6. Create compelling and engaging social media content for clients across various platforms.
7. Track and analyze social media metrics, providing regular reports to clients on campaign performance, audience growth, engagement rates, and conversions. Utilize analytics tools to identify trends, opportunities, and areas for improvement.
