Job description for Senior Business Development at PT Lumos Digital Indonesia
About the Role
We are seeking an ambitious, target-driven Business Development Executive to spearhead the expansion of our offline retail channels. In this role, you will be responsible for mapping out growth opportunities, acquiring new physical retail partners (modern trade, specialty stores, pet shops, and consignment outlets), and establishing sustainable B2B commercial relationships to scale our offline brand presence.
Key Responsibilities
- Channel Expansion & Partner Acquisition: Lead market mapping, prospect potential retail partners, and actively secure new store placements across target territories.
- Commercial Negotiation & Closing: Formulate partnership proposals, negotiate commercial terms (consignment schemes, wholesale margins, display/shelf rentals, and listing fees), and oversee agreement execution through to final contract sign-off.
- Key Account Management: Maintain proactive relationships with store owners, branch managers, and category buyers to ensure smooth daily operations and consistent reorders.
- Inventory & Sell-Through Monitoring: Track product turnover (sell-in and sell-out) across partnered stores to ensure optimal stock levels and prevent out-of-stock situations.
- In-Store Activation & Merchandising: Collaborate with marketing and operations teams to implement POS materials, display enhancements, sampling, and promotional campaigns that maximize product visibility.
- Reporting & Market Insights: Track weekly/monthly acquisition pipelines, monitor sales targets, and report on competitive activity and retail trends across different locations.
Requirements
- Bachelor’s Degree (S1) in Business, Management, Marketing, Communications, or a related field.
- 1–3 years of hands-on experience in Business Development, B2B Sales, or Field Expansion, preferably within Retail, FMCG, F&B, or Pet Supplies.
- Clear understanding of offline distribution models (direct purchase, consignment, trade margins, and basic retail logistics).
- Strong negotiation, interpersonal communication, and pitching skills.
- Target-driven, proactive mindset with the ability to work independently in a fast-paced environment.
- Willing to travel locally and conduct active on-the-ground store visits across Jabodetabek.
- Existing network or direct contacts with retail store owners/managers is an advantage.
- A genuine passion for pets, animal wellness, and the pet care industry (being a pet parent is a big plus!).
