Job description for Senior Brand Manager at Semar Nusantara (PT Kerja Gotama Bersaudara)
Semar Nusantara, a leading jewelry retail chain in Indonesia since 1969, is seeking a dynamic and experienced Brand Manager to join our expanding team. With over 20 branches across the country, we are committed to delivering exceptional jewelry products and experiences to our customers.
Responsibilities:
- Develop and implement brand strategies to drive brand awareness, loyalty, and growth.
- Create and execute comprehensive marketing plans to support brand positioning and business objectives.
- Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for brand differentiation.
- Collaborate with cross-functional teams to develop and execute innovative marketing campaigns across various channels, including digital, print, and events.
- Manage brand guidelines, ensuring consistency across all touchpoints and communication materials.
- Oversee the production of marketing collaterals, including advertisements, brochures, packaging, and point-of-sale materials.
- Monitor and analyze brand performance metrics, providing regular reports and insights to the management team.
- Stay up-to-date with industry trends, consumer preferences, and emerging technologies to identify new growth opportunities.
- Build and maintain strong relationships with external partners, agencies, and vendors to support brand initiatives.
- Lead, motivate, and develop a team of marketing professionals, fostering a collaborative and high-performance culture.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Proven experience as a Brand Manager or similar role in the retail industry, preferably in the jewelry sector.
- Solid understanding of brand management principles, marketing strategies, and consumer behavior.
- Strong analytical skills with the ability to interpret data and market research insights.
- Excellent project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
- Exceptional communication and presentation skills, both written and verbal.
- Creative thinker with a passion for developing innovative marketing campaigns.
- Proficient in using digital marketing tools and platforms.
- Strong leadership and team management abilities.
- Fluency in English and Indonesian languages.
Join our team and be a part of our journey to shape the future of jewelry retail in Indonesia. If you are a results-oriented, strategic thinker with a passion for branding and a keen eye for detail, we would love to hear from you.
Placement at Prosperity Tower (District 8)
