Job description for Senior Ads Specialist Tiktok and Data Analyst at Hiboo Baby
We are Hiboo Baby, a rapidly growing Indonesian direct-to-consumer (DTC) brand specializes in skincare products for moms and babies. Founded in 2023 and inspired by Japanese skincare, we focus on gentle, minimalist products that are safe for sensitive skin. Hiboo’s products are designed to gently heal and nourish, without the need for prescription-based ingredients.
Some of our popular products include:
- All Purpose Baby Balm - helps with diaper rash, eczema, and dry skin.
- Zzz Baby Cream - helps babies sleep better.
- Mochi Skin Serum - keeps skin soft and healthy for moms and babies.
- Mochi Sunscreen provides high-potency, broad-spectrum protection against both UVA and UVB rays and acts as mosquito repellent.
- Temoo Hap Hap - a children's supplement made from honey-based herbal syrup to support children's health and development.
- Temoo Ting Ting, - contains nutrient-rich ingredients such Calcium 500 mg & Vitamin D 400 IU to optimize the kid’s growth to support children’s overall health and heigh
- Temoo Eye Eye - Carrots, Tomatoes, Corn, Marigolds, Beets, Berries, promote healthy eye development and good eyesight.
From our humble beginnings as a bootstrapped startup, we’ve quickly established ourselves as a key player in the Indonesian mom and baby care market. In just a short period, we have gained significant trust and recognition, winning the prestigious 2024 Brand Choice Award. Our growth has been supported by top investors, including Trihill Capital, Kopital Ventures, and Mulia Sky Capital.
About the Role:
We are seeking a Performance Ads Specialist who is analytical, results-driven, and passionate about scaling brands through data-informed advertising strategies. This role is ideal for someone with strong experience in digital ads especially TikTok and deep understanding of key performance metrics.
Responsibilities:
- Skilled in online ad penetration across multiple platforms, with a primary focus on TikTok Ads, followed by Facebook (Meta) Ads, Google Ads, and Shopee and other marketplace Ads.
- Manage and optimise an average monthly advertising budget of Rp 100 million, ensuring efficient spending and high performance.
- Drive and monitor performance through key metrics such as: CTR, ROAS,GMV, and other important metrics.
- Upload new creatives weekly and collaborate with the content team to ensure variety and freshness in ad assets.
- Analyse campaign results regularly, generate performance reports, and provide strategic insights to improve future outcomes.
- Ideally, has experience working with baby products, beauty brands, or supplements.
- Data Analytics & Reporting. Translate data into actionable business insights for marketing and management teams.
- Analyze and process data using Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, advanced formulas – mandatory).
- Develop dashboards and data visualizations using Power BI and Looker (mandatory).
- Perform data cleaning, validation, and transformations.
- Data Management & Query.
Requirements:
- Minimum 2 years of hands-on experience in performance marketing, especially with TikTok Ads, Facebook (Meta) Ads, Google Ads, and Shopee Ads.
- Proven track record in managing ad budgets minimum of Rp 100 million/month or more.
- Comfortable working in a fast-paced, performance-driven environment.
- Willing to work weekends if needed for campaign monitoring or launches.
- Strong sense of ownership, accountability, and team collaboration.
- Proficiency in:
- Excel (Pivot Tables, VLOOKUP/XLOOKUP, IF, SUMIFS, etc.),Power BI,Looker
