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Job descriptions :
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Contribute in creating innovation or use case for Search Marketing best practice that applicable for multiple services or product group based on accumulated knowledge and expertise in SEM
- Work with web developers and marketing to properly implement SEO best practices
Requirements :
- Bachelor's Degree in a quantitative subject (science/math), Marketing, or any relevant field.
- Up-to-date with the latest trends and best practices in search engine marketing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Strong analytical skills and experience generating SEM reports
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Fluent in English
- At least 2 years of experience in Digital Marketing, SEM
- Good numerical and reasoning skills
- Proficiency in Excel or similar data processing tool